You make money in the stock market through capital appreciation (selling a stock for more than you paid) and dividend payments (regular cash payouts from companies).
While short-term volatility is normal, historical data shows that long-term participation is one of the most effective ways to build wealth over time.
According to NerdWallet, the key to success is staying invested for the long haul.
This allows your portfolio to navigate various market cycles and benefit from the upward trajectory of the economy.
Key Takeaways
- Wealth Drivers: Investors earn money through stock price increases and recurring dividend payments.
- Historical Performance: The S&P 500 has averaged a 10.316% yearly return over the last 30 years with dividends reinvested.
- Accessibility: You can start investing with very small amounts of money thanks to fractional shares and low-cost index funds.
- Long-term Focus: Time in the market is generally more important than trying to time the market's peaks and valleys.
How Do Stocks Actually Generate Wealth?
You generate wealth by owning a piece of a company that increases in value or distributes its profits back to you. As a company becomes more successful, the price of your shares rises, creating capital gains.
If you buy a stock at $50 and it rises to $75, you have realized a profit of $25 per share when you sell.
Beyond price increases, many established companies share their profits with shareholders through dividends. This creates a stream of passive income for your portfolio.
For example, the S&P 500 saw a significant average 5-year return recently when dividends were reinvested, illustrating how these payments boost total returns.

Why Is Compounding Essential for Your Portfolio?
Compounding acts as an engine for your wealth by earning returns on your previous gains in addition to your initial investment. Over several decades, this creates a snowball effect that can turn modest contributions into significant wealth.
Even after adjusting for inflation, the 100-year average return for the S&P 500 is approximately 7.284%.
By leaving your money in the market, you earn returns not just on your initial investment, but also on the gains from previous years.
Financial experts emphasize starting as early as possible because every year you wait is a year of lost compounding potential. In practice, the earlier you start, the less “heavy lifting” your future contributions have to do.

How Much Money Do You Need to Start?
You can start investing with as little as $1 to $5 thanks to fractional shares and zero-commission brokerage platforms. As NEAMB notes, investing is now accessible to almost anyone, regardless of their current budget.
The trade-off is that while small amounts get you started, the consistency of your contributions matters most.
Many top brokers for beginners now offer fractional shares, allowing you to buy a small portion of an expensive stock.
This means you do not need to afford a full share of a high-priced tech company to own a piece of it. What actually matters here is building the habit of investing a portion of every paycheck.
| Broker | Account Minimum | Commission | Learn More |
|---|---|---|---|
| Robinhood | $0 | $0 - $6.99
$0 for basic account, $6.99 for Robinhood Gold |
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| Charles Schwab | $0 - $500,000
$0 for brokerage account, $5,000 for Schwab Intelligent Portfolios, $25,000 for Schwab Intelligent Portfolios Premium, $500,000 for Schwab Wealth Advisory |
Up to 0.80%
$0 online commission on U.S. listed stocks, mutual funds and ETFs, options: $0.65 per-contract, Schwab Intelligent Portfolio - 0%, Schwab Intelligent Portfolios Premium - One-time planning fee: $300 + Monthly advisory fee: $30, Schwab Wealth Advisory: up to 0.80% |
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| Fidelity Investments | $0 - $2M
No minimum for Fidelity Go® and brokerage, $500,000 for Fidelity® Wealth Management, $2 million for Fidelity Private Wealth Management®
|
0% - 1.04%
Fidelity Go® Robo advisor: $0: under $25,000, 0.35%/yr: $25,000 and above
Fidelity® Wealth Management dedicated advisor: 0.50%–1.50%
Fidelity Private Wealth Management® advisor-led team: 0.20%–1.04%
|
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Should You Choose Individual Stocks or Index Funds?
Most beginners should choose low-cost index funds because they provide instant diversification across hundreds of companies with minimal effort. While individual stocks offer the chance to beat the market, the risk of picking a losing company is much higher.
In 2025, a small group of technology stocks drove much of the market's performance, but finding the next winner is difficult.
For most people, ETFs like the Vanguard S&P 500 ETF (VOO) are often the best starting point. If you want to take this route, learn how to invest in the S&P 500 index effectively.
These funds ensure you own a broad slice of the economy rather than betting on a single business.
What Are the First Steps to Start Investing Today?
You start by opening a brokerage account and choosing an investment vehicle that aligns with your long-term goals. As Fidelity suggests, deciding on clear objectives helps determine which types of accounts and assets are right for you.
You will need to decide between taxable accounts or retirement-advantaged accounts like a 401(k) or IRA at a provider like Fidelity Investments.
Once your account is funded, you can set up your first IRA and select your initial investments. A total market index fund is a common choice for those just beginning their journey.
Taking this first step is often the hardest part of the process, but it is necessary for long-term growth.
How Can You Manage Risk and Avoid Common Mistakes?
You manage risk by diversifying your investments across different sectors so that one company’s failure does not ruin your entire portfolio. Spreading your money across different asset classes reduces the impact of volatility in any single industry.
The mistake most people make is reacting emotionally to short-term market drops by selling their shares at a loss.
Another common pitfall is trying to “time the market” by guessing when prices will hit rock bottom. History shows that market valuations shift, but the long-term trend has historically rewarded those who remain disciplined through volatility.
Staying the course is usually more profitable than trying to jump in and out of the market.
How Do Capital Gains Taxes Affect Your Profits?
Capital gains taxes apply when you sell an investment for a profit, with the rate determined by how long you held the asset. If you hold a stock for more than one year, you typically qualify for long-term capital gains tax rates.
These rates are generally lower than your standard income tax rates.
Selling in less than a year results in short-term capital gains, which are taxed at your ordinary income rate. Understanding these rules is vital because taxes can significantly reduce your total returns.
Consider how much of my savings to invest to maximize growth within tax-advantaged accounts.
The Bottom Line
Making money in stocks is a marathon, not a sprint. By focusing on low-cost diversification, harnessing the power of compounding, and maintaining a long-term perspective, you can build significant wealth over time.
Start by opening a brokerage account today and committing to regular, consistent contributions.
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