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Credit Cards » Compare Credit Cards » Chase Freedom Unlimited vs. Citi Custom Cash Card

Chase Freedom Unlimited vs. Citi Custom Cash Card

When it comes to cashback potential, the Chase Freedom Unlimited wins, especially for those who frequently engage in travel-related expenses
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: November 15, 2024
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: November 15, 2024

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.

The Chase Freedom Unlimited® and Citi Custom Cash℠ Card are two of the most popular basic cash-back rewards credit cards on the market. Both cards offer generous rewards rates on everyday spending, but they have different strengths and weaknesses.

In this detailed comparison, we will delve into the unique features and advantages of both cards.

Freedom Unlimited vs. Custom Cash: General Comparison

The Chase Freedom Unlimited card offers an array of cash back rewards, allowing cardholders to earn unlimited 1.5% cash back on every purchase and higher cashback on dining and purchases via Ultimate rewards. If you spend a lot of money on travel and dining, the Chase Freedom Unlimited® card is a good option.

Chase Freedom Unlimited card management on app
Chase Freedom Unlimited card management interface (Screenshot from Chase app)

In contrast, the Citi Custom Cash Card takes a different approach by offering dynamic rewards that adapt to your spending habits, allowing you to maximize cash back in categories where you spend the most.

chase freedom unlimited card

citi-custom-cash_
Chase Freedom Unlimited®
Citi Custom Cash Card
Annual Fee
$0
$0
Rewards
Earn 5% cash back on travel booked through Chase Ultimate Rewards, 3% on dining (including takeout and eligible delivery), 3% on drugstore purchases, and 1.5% on all other purchases.
5% cash back on your highest eligible spend category each billing cycle up to the first $500 spent and 1% cash back thereafter.
Welcome bonus
Earn a $200 bonus after you spend $500 on purchases in the first 3 months from account opening.
$200 cash back after you spend $1,500 on purchases in the first 6 months of account opening (20,000 ThankYou® Points, which can be redeemed for $200 cash back).
0% Intro APR
15 months on purchases and balance transfers , then 19.99 – 28.74% variable APR
15 months on purchases and balance transfers, then 18.49% – 28.49% (Variable) APR
Foreign Transaction Fee
3%
3%
Purchase APR
19.99 – 28.74% variable
18.49% – 28.49% (Variable)
Read Review
Read Review
Top Offers

Amex gold

Rewards Plan:
1X – 4X 4X points at restaurants (including Uber Eats purchases in the U.S.) and U.S. supermarkets (up to $25,000 per year in purchases, then 1X points), 3X points on flights booked directly with airlines or on amextravel.com, 2X points on rental cars through amextravel.com and 1X points on all other purchases
Welcome Bonus:
60,000 points 60,000 Membership Rewards® Points after you spend $6,000 on eligible purchases on your new Card in your first 6 months of Card Membership

upgrade cash rewards

Rewards Plan:
1.5% 1.5% cash back on payments
Welcome Bonus:
$200 Earn $200 bonus after opening a Rewards Checking account and making 3 debit card transactions.

AMEX Blue Cash Preferred Card review

Rewards Plan:
1-6% 6% cash back at U.S. supermarkets (up to $6,000 per year in purchases, then 1%) and selected U.S. streaming subscriptions, 3% cash back on transit and U.S. gas stations, 1% cash back on other purchases
Welcome Bonus:
$250 $250 statement credit after you spend $3,000 in purchases on your new Card within the first 6 months
Advertiser Disclosure
The product offers that appear on this site are from companies from which this website receives compensation.
Top Offers From Our Partners

Amex gold

Rewards Plan:
1X – 4X 4X points at restaurants (including Uber Eats purchases in the U.S.) and U.S. supermarkets (up to $25,000 per year in purchases, then 1X points), 3X points on flights booked directly with airlines or on amextravel.com, 2X points on rental cars through amextravel.com and 1X points on all other purchases
Welcome Bonus:
60,000 points 60,000 Membership Rewards® Points after you spend $6,000 on eligible purchases on your new Card in your first 6 months of Card Membership

upgrade cash rewards

Rewards Plan:
1.5% 1.5% cash back on payments
Welcome Bonus:
$200 Earn $200 bonus after opening a Rewards Checking account and making 3 debit card transactions.

AMEX Blue Cash Preferred Card review

Rewards Plan:
1-6% 6% cash back at U.S. supermarkets (up to $6,000 per year in purchases, then 1%) and selected U.S. streaming subscriptions, 3% cash back on transit and U.S. gas stations, 1% cash back on other purchases
Welcome Bonus:
$250 $250 statement credit after you spend $3,000 in purchases on your new Card within the first 6 months
Advertiser Disclosure
The product offers that appear on this site are from companies from which this website receives compensation.
Top Offers

Amex gold

Rewards Plan:
1X – 4X 4X points at restaurants (including Uber Eats purchases in the U.S.) and U.S. supermarkets (up to $25,000 per year in purchases, then 1X points), 3X points on flights booked directly with airlines or on amextravel.com, 2X points on rental cars through amextravel.com and 1X points on all other purchases
Welcome Bonus:
60,000 points 60,000 Membership Rewards® Points after you spend $6,000 on eligible purchases on your new Card in your first 6 months of Card Membership

upgrade cash rewards

Rewards Plan:
1.5% 1.5% cash back on payments
Welcome Bonus:
$200 Earn $200 bonus after opening a Rewards Checking account and making 3 debit card transactions.

AMEX Blue Cash Preferred Card review

Rewards Plan:
1-6% 6% cash back at U.S. supermarkets (up to $6,000 per year in purchases, then 1%) and selected U.S. streaming subscriptions, 3% cash back on transit and U.S. gas stations, 1% cash back on other purchases
Welcome Bonus:
$250 $250 statement credit after you spend $3,000 in purchases on your new Card within the first 6 months
Advertiser Disclosure
The product offers that appear on this site are from companies from which this website receives compensation.

Cashback Battle: Freedom Unlimited vs. Custom Cash

When it comes to cashback potential, the Chase Freedom Unlimited has an advantage, particularly for those who often make travel-related purchases through Chase Ultimate Rewards.

However, if you tend to spend more in specific categories like groceries or gas and want to maximize your rewards, the Citi Custom Cash Card could offer a better cashback rate.

chase freedom unlimited card

citi-custom-cash_
Spend Per Category
Chase Freedom Unlimited®
Citi Custom Cash Card
$15,000 – U.S Supermarkets
$225
$390
$5,000 – Restaurants
$150
$50
$4,000 – Airline
$200
$40
$3,000 – Hotels
$150
$30
$4,000 – Gas
$60
$40
Estimated Annual Value
$785
$550
Redeeming points with Chase Freedom Unlimited
Redeeming points with Chase Freedom Unlimited (Screenshot from Chase app)

Which Extra Benefits You'll Get With Each Card?

Apart from the bonus points and welcome bonuses, both cards offer a host of supplementary benefits. In general, the additional perks of these cards are quite comparable, but it's worth noting that Chase provides a wider range of protections and insurance benefits.

Chase Freedom Unlimited

chase freedom unlimited card

  • Auto Rental Collision Damage Waiver: Drive with confidence as you get coverage against theft and collision damage. Simply decline the rental company's insurance and charge the entire rental cost to your card. This coverage is applicable to most cars in the U.S. and abroad.
  • Trip Cancellation/Interruption Insurance: Experience flexibility in your travel plans with reimbursement for pre-paid, non-refundable passenger fares. It covers up to $1,500 per person and $6,000 per trip in case your trip is canceled or interrupted due to covered situations.
  • My Chase Plan: Enjoy financial flexibility with My Chase Plan on the Unlimited card. Easily pay off eligible purchases of $100 or more in equal monthly payments with no interest, only a fixed monthly fee.
My Chase Plan with Chase Unlimited card
My Chase Plan with Chase Unlimited card (Screenshot from Chase app)
  • Instacart+ Benefit: Enjoy a complimentary 3-month Instacart+ membership with bthe Freedom Unlimited, granting you unlimited deliveries at $0 delivery fees and reduced service fees on eligible orders.
  • 5% Cash Back/5x Points on Lyft Rides: Elevate your Lyft experience with enhanced rewards on the card through March 31, 2025, providing 5% cash back or 5x points on all Lyft ride purchases.
  • Cellular Telephone Protection: The Unlimited card ensures peace of mind with up to $600 in cell phone protection. Simply pay your monthly cell phone bill with the card, and enjoy coverage, subject to a $25 deductible.
  • Purchase Protection: The card extends a safety net to your new purchases, offering 120 days of coverage against damage or theft. Benefit from up to $500 per claim and $50,000 per account.
  • Extended Warranty Protection: Amplify your warranty with the Unlimited card, extending the U.S. manufacturer's warranty by an additional year on eligible warranties of three years or less.
Citi Custom Cash Card

citi-custom-cash_

  • $0 Liability on Unauthorized Charges: Enjoy complete protection against any unauthorized charges on your account at Citi. You won't be held responsible for charges you didn't authorize, whether online or otherwise. 

  • Free Access to your FICO® Score: Monitor your FICO® Score effortlessly with no impact on your credit score. Accessible anytime, the score is updated monthly and easily accessible through the Citi Mobile® App and Citi® Online. Explore the key factors influencing your score and more.

  • 24/7 Customer Service: Experience round-the-clock assistance from our customer service representatives, available 24 hours a day, 7 days a week to address your needs.

Chase Spending planner on Chase app
Analyze spending and rewards on Chase app (Screenshot from Chase app)

When You Might Want the Chase Freedom Unlimited Card?

There are several situations in which you might prefer the Chase Freedom Unlimited card over the Citi Custom Cash Card:

  • Travel Enthusiasts: If you travel often and use Chase Ultimate Rewards, the Freedom Unlimited card gives you more value for travel-related expenses.
  • Better Insurance Perks: If you're looking for extra perks like travel insurance and rental car coverage, the Freedom Unlimited card has you covered.
Top Offers

amex platinum

Rewards Plan:
1X – 5X 5X points on up to $500,000 spent on directly-booked airfare and flights and prepaid hotels booked through American Express Travel (per calendar year), 2X points on prepaid car rentals through American Express Travel and 1X points on all other purchases
Welcome Bonus:
80,000 points 80,000 Membership Rewards® points after you spend $8,000 on purchases on your new Card in your first 6 months of Card Membership

amex brilliant

Rewards Plan:
2X – 6X 6 Marriott Bonvoy points for each dollar of eligible purchases at hotels participating in the Marriott Bonvoy™ program, 3 points at Worldwide restaurants and on flights booked directly with airlines and 2 points on all other eligible purchases
Welcome Bonus:
95,000 points 95,000 Marriott Bonvoy points after spending $6,000 within the first 6 months of card membership.

Amex Delta SkyMiles Platinum card

Rewards Plan:
1X – 3X 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets and 1X Miles on all other eligible purchases
Welcome Bonus:
60,000 miles 60,000 Bonus Miles after you spend $3,000 in purchases on your new Card in your first 6 months
Advertiser Disclosure
The product offers that appear on this site are from companies from which this website receives compensation.
Top Offers From Our Partners

amex platinum

Rewards Plan:
1X – 5X 5X points on up to $500,000 spent on directly-booked airfare and flights and prepaid hotels booked through American Express Travel (per calendar year), 2X points on prepaid car rentals through American Express Travel and 1X points on all other purchases
Welcome Bonus:
80,000 points 80,000 Membership Rewards® points after you spend $8,000 on purchases on your new Card in your first 6 months of Card Membership

amex brilliant

Rewards Plan:
2X – 6X 6 Marriott Bonvoy points for each dollar of eligible purchases at hotels participating in the Marriott Bonvoy™ program, 3 points at Worldwide restaurants and on flights booked directly with airlines and 2 points on all other eligible purchases
Welcome Bonus:
95,000 points 95,000 Marriott Bonvoy points after spending $6,000 within the first 6 months of card membership.

Amex Delta SkyMiles Platinum card

Rewards Plan:
Up to 3x miles 3 miles per $1 spent on United purchases immediately after earning your $125 annual United purchase credit, 2 miles on all other travel and select streaming services, 1 mile on all other purchases
Welcome Bonus:
60,000 miles Earn 70,000 bonus miles + 500 Premier qualifying points (PQP)
Advertiser Disclosure
The product offers that appear on this site are from companies from which this website receives compensation.
Top Offers

amex platinum

Rewards Plan:
1X – 5X 5X points on up to $500,000 spent on directly-booked airfare and flights and prepaid hotels booked through American Express Travel (per calendar year), 2X points on prepaid car rentals through American Express Travel and 1X points on all other purchases
Welcome Bonus:
80,000 points 80,000 Membership Rewards® points after you spend $8,000 on purchases on your new Card in your first 6 months of Card Membership

amex brilliant

Rewards Plan:
2X – 6X 6 Marriott Bonvoy points for each dollar of eligible purchases at hotels participating in the Marriott Bonvoy™ program, 3 points at Worldwide restaurants and on flights booked directly with airlines and 2 points on all other eligible purchases
Welcome Bonus:
95,000 points 95,000 Marriott Bonvoy points after spending $6,000 within the first 6 months of card membership.

Amex Delta SkyMiles Platinum card

Rewards Plan:
1X – 3X 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets and 1X