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Money Metals Exchange vs. Goldco: Which Is Best For Buying Gold?

Goldco or Money Metals? Dive into a head-to-head comparison of pricing, payment options, IRA features, and more to choose the right gold dealer.
Author: Baruch Mann (Silvermann)
Author: Baruch Mann (Silvermann)

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Money Metals Exchange
Goldco
Min. Investment
$0
$15,000 / $25,000 $15,000 for cash purchases / $25,000 for gold IRA
Established
2010
2006
Storage Fees
0.39% – 0.59% $96 for assets up to $15,999
0.59% for assets between $16,000 and $99,000
0.49% for assets between $100,000 and $999,999
0.39% for assets over $1 million
$100 – $150 Non-Segregated: $100 | Segregated: $150 per year . Estimated annual fee.
Coin & Bar Selection
Broad mix + unique formats
IRA-approved coins & bars only
Payment Methods
Cards, PayPal, Wire, eCheck, Crypto
Bank wire, check, credit card
Pricing Transparency
Real-time spot price updates
Real-time spot price updates
Best For
Direct buyers & small investors
Gold IRAs & rollover support
Our Rating
(4.2/5)
(4.7/5)
Read Review
Read Review

Money Metals vs. Goldco: Who Has the Better Reputation?

Goldco is the ratings leader.

Goldco consistently ranks among the top-rated gold IRA providers, with 4.8 stars on Trustpilot and Consumer Affairs, and 4.9 on Google Reviews.

Platform
Rating
Trustpilot
4.8 (1,573 reviews)
Better Business Bureau (BBB)
A+ | Accredited Since 2011
Consumer Affairs
4.8 (1,688 reviews)
Google Reviews
4.9 (2,579 reviews)

Money Metals Exchange has good but more modest ratings, including 3.3 on Trustpilot and 4.4 on the BBB.

Platform
Rating
Trustpilot
3.3 (125 reviews)
Better Business Bureau (BBB)
A+ | Accredited Since 2011 | 4.4 (143 reviews)
Consumer Affairs
4.7 (168 reviews)

While both companies are BBB-accredited, Goldco’s customer satisfaction appears more consistent across a larger volume of reviews, especially regarding service quality and IRA support.

Best Dealer for Buying Gold: Money Metals vs. Goldco

Our preferred choice for direct precious metal purchases is Money Metals Exchange, mainly due to its lower fees, wide selection, and flexible payment plans—including a unique monthly savings program.

Where They’re Both Strong:

  • Product range: Both offer gold, silver, and other metals like platinum and palladium in various formats.

  • Free shipping: Orders over $199 qualify for free, insured delivery.

  • Buyback programs: Both offer structured buyback options at competitive prices.

  • Payment methods: Accept checks, wires, credit cards, and even cryptocurrency.

gold bullion bars and coins, Money Metals Exchange
gold bullion bars and coins, Money Metals Exchange

Where Money Metals Stands Out:

  • Lower entry point: There’s no high minimum to buy—great for small or new investors.

  • Monthly Savings Plan: Automatically invest small amounts over time, perfect for dollar-cost averaging.

  • Rhodium availability: Offers rhodium bars, which is rare among gold dealers.

  • Transparent pricing: Real-time price tracking, minimal markups, and no hidden fees.

  • ACH & check discounts: Discounts available for low-fee payment methods.

Where Goldco Stands Out:

  • Hands-on consultation: Investors work directly with reps to make selections.

  • Buyback guarantee: Goldco offers the highest market price for metals after a holding period.

  • IRA + purchase support: If you're opening an IRA and buying metals simultaneously, Goldco’s all-in-one approach may appeal.

Still, for casual investors or those wanting to stack metals at their own pace, Money Metals offers better pricing transparency, greater flexibility, and unique investing tools like automated monthly buying.

Which Is Better for a Gold or Silver IRA?

Our preferred choice for precious metal IRAs is Goldco, due to its deep specialization in retirement accounts, white-glove support, and highly rated service.

Where They’re Both Strong:

  • Gold & Silver IRAs: Both help customers roll over existing accounts and select IRS-approved metals.

  • Storage: Both partner with IRS-approved depositories and offer secure, insured storage.

  • Buybacks: Each company provides a structured buyback program.

Where Goldco Stands Out:

  • IRA specialization: Goldco focuses almost entirely on retirement investing, offering deep experience with 401(k) and IRA rollovers.

  • Customer satisfaction: With thousands of high ratings, Goldco’s IRA clients praise its responsiveness and professionalism.

  • Buyback guarantee: Promises to buy back metals at the highest market price after three years—providing strong long-term liquidity assurance.

  • Educational support: Personalized consultations, in-depth guides, and walkthroughs help first-time gold IRA investors understand the process.

  • Multiple storage options: Clients can choose between segregated and non-segregated storage types.

Where Money Metals Stands Out:

  • Lower barrier to entry: No minimum investment requirement for IRAs.

  • Storage at Money Metals Depository: In-house IRS-approved storage may simplify logistics.

  • Simple rollover process: Partnered with New Direction Trust Company and supports other custodians.

While Money Metals offers a solid, affordable path to start a Gold IRA, Goldco wins with its premium service, deeper retirement expertise, and comprehensive investor education.

how gold IRA works in Money Metals Exchange

Final Verdict: JM Bullion vs. Goldco

Goldco is our preferred choice for Gold IRAs and overall customer ratings, while Money Metals Exchange stands out for direct precious metal purchases.

  • Ratings Winner: Goldco – backed by thousands of high reviews across major platforms.

  • Best for Direct Purchase: Money Metals Exchange – better pricing, more payment flexibility, and an investor-friendly monthly plan.

  • Best for IRAs: Goldco – highly specialized, transparent, and offers a strong buyback guarantee.

Picture of Baruch Mann (Silvermann)

Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.

This website is an independent, advertising-supported comparison service. The product offers that appear on this site are from companies from which this website receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).

This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.