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Investing » JM Bullion vs American Hartford Gold: Which Dealer Stands Out?

JM Bullion vs American Hartford Gold: Which Dealer Stands Out?

Looking to buy gold or open a Gold IRA? Compare JM Bullion and American Hartford Gold to find the right fit for your investing goals.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.

JM Bullion
American Hartford Gold
Min. Investment
$0
$5,000 / $10,000 $5,000 for cash purchases / $10,000 for gold IRA
Established
2011
2015
Storage Fees
0.5% – 1% Varies by account, usually 0.5% – 1% . Estimated annual fee.
$200 – $280
Coin & Bar Selection
Broad range, includes collectors' coins
IRA-focused, fewer collectibles
Payment Methods
Cards, PayPal, Wire, eCheck, Crypto
Wire transfers and checks only
Pricing Transparency
Live prices shown on website
Must call for current pricing
Best For
DIY buyers, online tools, variety
Retirement investors, white-glove service
Our Rating
(4.3/5)
(4.6/5)
Read Review
Read Review

JM Bullion vs. American Hartford: Trust Scores Compared

Both JM Bullion and American Hartford Gold maintain excellent reputations, but AHG holds a slight edge.

Platform
Rating
Trustpilot
4.7 (1,373 reviews)
Better Business Bureau (BBB)
A+ | Accredited Since 2016
Consumer Affairs
4.6 (891 reviews)

With a Trustpilot score of 4.7 vs. JM’s 4.3, and strong customer support mentions, AHG is praised for its personalized service and ease of IRA setup.

JM Bullion performs well on product transparency and logistics but occasionally sees complaints about order processing delays. 

Platform
Rating
Trustpilot
4.3 (1,493 reviews)
Better Business Bureau (BBB)
A+ | Accredited Since 2014
Consumer Affairs
4.5 (790 reviews)

Both companies hold A+ BBB ratings and are highly trusted, but AHG's consistency across platforms gives it the win here.

AHG vs JM Bullion: Which Is Best For Buying Gold?

Our preferred choice for buying physical precious metals is JM Bullion, mainly due to its real-time pricing, full e-commerce experience, and wider payment flexibility.

But there are a few key differences that could influence your decision:

Where they’re both strong:

  • Product range: Both dealers offer gold, silver, platinum, and palladium coins and bars. JM Bullion also carries copper.

  • Free shipping: Orders over $199 include free insured delivery.

  • Buyback programs: Both accept buyback and options to sell your gold online, even if you didn’t originally purchase from them.

  • Payment flexibility: Multiple payment methods supported, including checks and wires.

Where JM Bullion stands out:

  • Transparent pricing: Live prices and spot premiums are clearly listed on the website.

  • Payment methods: Accepts credit/debit cards, PayPal, and even Bitcoin.

  • E-commerce tools: The AutoBuy feature lets you schedule recurring buys, while the Fear & Greed Index offers market sentiment insights.

  • 24/7 buyback tool: You can lock in sell prices without calling a representative.

gold products, JM Bullion
Gold products, JM Bullion

Where American Hartford Gold stands out:

  • Personalized service: Purchases and questions are handled through a dedicated rep.

  • Price match guarantee: They’ll match lower prices from competitors upon request.

  • Promotional offers: Occasionally includes free silver for qualifying purchases or IRA rollovers.

If you’re looking for speed, flexibility, and full control, JM Bullion offers the better experience for direct buyers. AHG is still strong but more suited for those who prefer human assistance over digital convenience.

1oz gold bar, sunshine minting, American Hartford Gold
1oz gold bar, sunshine minting, American Hartford Gold

Best Gold IRA Provider: AHG or JM Bullion?

Our preferred choice for precious metal IRAs is American Hartford Gold, mainly due to its hands-on guidance, low minimum investment, and generous fee waivers.

Both JM Bullion and American Hartford Gold support Gold and Silver IRAs through reputable custodians, offering investors a path to diversify their retirement savings. But they cater to different types of investors.

Where they’re both strong:

  • IRA-eligible metals: Both offer IRS-approved gold and silver products.

  • Buyback support: Both dealers offer to repurchase your metals without extra fees.

  • Secure storage: Depositories like Brinks, Delaware Depository, and TDS Vaults are used for IRA holdings.

Where American Hartford Gold stands out:

  • End-to-end IRA setup: AHG provides full support with rollovers, transfers, and account setup, including DocuSign paperwork.

  • Lower minimums: Gold IRAs can start with just $10,000.

  • Fee waivers: Up to 3 years of IRA fees waived for larger investments.

  • Phone-based help: Specialists walk you through every step, ideal for retirement investors seeking guidance.

products for gold IRA, American Hartford Gold
Products for gold IRA, American Hartford Gold

Where JM Bullion stands out:

  • Digital transparency: Clear fee structures, live IRA-eligible pricing, and helpful educational tools.

  • Global storage: Offers depositories in Zurich, Toronto, and Singapore for international diversification.

  • Market tools: AutoBuy, price charts, and sentiment indicators assist strategic investors.

In short, JM Bullion gives tech-savvy investors more control, while American Hartford Gold delivers a smoother, fully guided IRA experience. We prefer AHG for Gold IRAs thanks to its comprehensive, hassle-free support.

JM Bullion IRA gold
JM Bullion IRA gold

Final Verdict: American Hartford Gold vs JM Bullion

Overall, we recommend JM Bullion for casual buyers and experienced online investors, while American Hartford Gold is our top pick for Gold IRAs and hands-on customer support.

  • Ratings Winner: American Hartford Gold – Slightly higher customer satisfaction and fewer complaints.

  • Best for Direct Purchase: JM Bullion – Transparent pricing, flexible payments, and full online shopping experience.

  • Best for IRA: American Hartford Gold – Lower entry minimum, full concierge service, and fee waivers.

The right choice depends on whether you prioritize digital flexibility or white-glove retirement account service.

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Picture of Baruch Mann (Silvermann)

Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.
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Promotion:
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Supports a large number of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and many altcoins.
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Provides a non-custodial wallet where users have control over their private keys, supports a wide range of crypto assets and decentralized applications (DApps).

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The product offers that appear on this site are from companies from which this website receives compensation.

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This website is an independent, advertising-supported comparison service. The product offers that appear on this site are from companies from which this website receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).

This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.