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Investing » Vanguard vs. Fidelity: Which Broker is Best For You?

Vanguard vs. Fidelity: Which Broker is Best For You?

Fidelity is our choice due to its better retirement options and more extensive trading app. But, the differences are insignificant.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.

fidelity-logo


Vanguard logo

Fidelity
Vanguard
Monthly Fee
0% – 1.04% Fidelity Go® Robo advisor: $0: under $25,000, 0.35%/yr: $25,000 and above Fidelity® Wealth Management dedicated advisor: 0.50%–1.50% Fidelity Private Wealth Management® advisor-led team: 0.20%–1.04%
Up to 0.30% $0 online commission on U.S. listed stocks, mutual funds and ETFs, options: $0.65 per-contract, Vanguard Digital Advisor – 0.015%, Vanguard Personal Advisor: 0.03%, Vanguard Personal Advisor Select: up to 0.03%, Vanguard Wealth Management: up to 0.03%
Account Types
Brokerage, Retirement, Wealth Management
Brokerage, Retirement, Wealth Management
Savings APY
3.98%
3.65%
Minimum Deposit
$0 – $2M No minimum for Fidelity Go® and brokerage, $500,000 for Fidelity® Wealth Management, $2 million for Fidelity Private Wealth Management®
$0 – $5M Vanguard Brokerage: $0, Vanguard Digital Advisor: $100, Vanguard Personal Advisor: $50,000, Vanguard Personal Advisor Select: $500,000, Vanguard Wealth Management: $5M
Best For
Technical Traders, High Net Worth, Financial Planning
Long Term Investors, Retirement, Robo Advisor, Wealth Management
Read Review
Read Review

Fidelity vs. Vanguard: Compare Features

Vanguard and Fidelity excels for long-term, cost-conscious investors with their low fees, a broad range of low-cost funds, and strong retirement planning tools.

Their platform suits hands-off investors focused on gradual wealth building.

Vanguard
Fidelity
Investing Options
Full Access To Almost Any Asset
Full Access To Almost Any Asset
Investing Types
Stocks, Options, ETFs, Bonds & CDs, Mutual Funds, Money Market Funds
Stocks, Options, Margin, ETFs, Bonds & CDs, Precious metals, Crypto, Mutual Funds
Automated Investing
Yes
Yes
Paper Trading
No
No
IPO Access
No
Yes
Dedicated Advisor
Yes
Yes
Tax Loss Harvesting
Yes
No

Fidelity is our winner in self-investing, but the difference is insignificant. 

Fidelity excels in providing a broad array of investment options, along with sophisticated research tools and analytics.  It also offers access to IPOs, which is not available with Vanguard.

Fidelity stock research
(Screenshot taken by our team from Fidelity app)

Investors can access in-depth financial statements, analyst ratings, earnings reports, and valuation metrics for individual companies.

Vanguard is ideal for long-term investors who want access to a wide variety of assets, such as ETFs, mutual funds, stocks, bonds, and CDs.

Vanguard watchlist
Vanguard watchlist (Screenshot taken by our team from Vanguard)

They offer great tools for value investors like Portfolio Watch, Portfolio Tester, cost basis analysis and analyze hypothetical changes to holdings.

ETF research, Vanguard
ETF research, Vanguard (Screenshot taken by our team from Vanguard app)

Fidelity trading platform os more robust compared to Vnaguard.

Fidelity offers more comprehensive charting capabilities than Vanguard through its Active Trader Pro software, allowing users to customize charts with a wide range of technical indicators, such as moving averages, Bollinger Bands, MACD, and RSI.

ETF chart on Fidelity
Explore ETF on Fidelity, (Screenshot taken by our team from Vanguard app)

Fidelity also provides advanced drawing tools that allow users to add trendlines, Fibonacci retracements, and other visual aids to their charts, helping to identify key support and resistance levels

Fidelity technical stock analysis
(Screenshot taken by our team from Fidelity app)

While Vanguard focuses on low-cost funds and simple trading options, its platform is pretty basic. You can buy, sell, and see advanced data for fundamental investors, but not for traders.

Sell ETF on Vanguard app
(Screenshot taken by our team from Vanguard app)

If you need a robo advisor, both Vanguard and Fidelity, offer great options.

For hands-off investors, Vanguard’s robo-advisor, Vanguard Digital Advisor, uses a mix of Vanguard’s index funds and ETFs, primarily targeting a balance between stocks and bonds based on a user’s risk tolerance. There is a fee of up to 0.15%, lower than Fidelity.

Suggested target asset mix example, Vanguard
Suggested target asset mix example, Vanguard (Screenshot taken by our team from Vanguard app)

If you prefer a mix of automated technology and human advice, for a higher fee of 0.30% Vanguard’s Personal Advisor adds professional financial guidance to the robo-advising service.

Fidelity’s robo-advisor, Fidelity Go, is designed for investors seeking a hands-off approach with simplicity and low fees.

Fidelity Go offers a straightforward, tiered pricing structure with no advisory fees for accounts under $25,000 and a modest 0.35% fee for larger balances.

Fidelity is our top choice if you're focused on retirement investments, particularly planning, as its services are highly geared toward retirement-focused strategies.

Fidelity also excels in providing access to professional advice, allowing investors to consult with dedicated advisors to tailor retirement plans that include strategies for tax efficiency, estate planning, and more.

Fidelity retirement cash flow
Fidelity retirement cash flow (Screenshot taken by our team from Fidelity app)

Vanguard is also well-known for its retirement options, such as traditional and Roth IRAs, SEP IRAs, and SIMPLE IRAs.

Their focus on low-cost index and target-date funds makes them a solid choice for long-term retirement planning, with tools to help set goals, estimate expenses, and track IRA contributions.

When it comes to fees, Vanguard seems to be a bit more affordable.

Vanguard’s fees are up to 0.30% for account management, with $0 commissions on U.S. stocks, mutual funds, and ETFs. Options trades cost $0.65 per contract.

Fidelity offers commission-free trading on most stocks and ETFs and low fees on other investment options.

Vanguard
Fidelity
Fees
Up to 0.30% $0 online commission on U.S. listed stocks, mutual funds and ETFs, options: $0.65 per-contract, Vanguard Digital Advisor – 0.015%, Vanguard Personal Advisor: 0.03%, Vanguard Personal Advisor Select: up to 0.03%, Vanguard Wealth Management: up to 0.03%
0% – 1.04% Fidelity Go® Robo advisor: $0: under $25,000, 0.35%/yr: $25,000 and above Fidelity® Wealth Management dedicated advisor: 0.50%–1.50% Fidelity Private Wealth Management® advisor-led team: 0.20%–1.04%

For those who need a robo advisor, Fidelity Is actually free for a small portfolio of up to $25,000 which is better than Vanguard that offer a flate rate of 0.15%.

However Fidelity is more expensive and for those who manage more than $25K, as it charges a fee of 0.35% (0% under $25,000).

Vanguard is our winner when it comes to cash management.

Vanguard
Fidelity Cash APY
Savings APY
3.65%
3.98%

Fidelity’s Cash Management Account stands out for its flexibility and comprehensive features. For those looking for pure savings, Fidelity offers the FDIC Insured Deposit Sweep Program, but the rates are not so competitive.

Fidelity cash management
(Screenshot taken by our team from Fidelity app)

Vanguard offers the Cash Plus Account, which earns interest on balances, and money market funds, though the latter require a $3,000 minimum.

Vanguard is our winner when it comes to wealth management. and high-net individuals.

Vanguard’s Wealth Management services are geared toward investors with at least $5 million in assets, focusing on long-term financial planning, managing investments, and estate planning.

hypothetical analysis for accounts, Vanguard.
Hypothetical analysis (Screenshot taken by our team from Vanguard)

They combine automated tools (robo-advisors) with advice from certified financial planners to create personalized strategies that help minimize taxes and plan for the future, including estate planning.

Fidelity offers two main tiers of wealth management services: Wealth Management and Private Wealth Management.

  • Wealth Management, designed for clients with a minimum of $500,000 in investable assets, provides a dedicated advisor to develop a customized financial plan covering retirement, estate planning, tax strategies, and investment management.
  • Private Wealth Management is for clients with at least $2 million in managed assets or $10 million in total assets with Fidelity.

Bottom Line

Both Vanguard and Fidelity are great for investors. The differences between them are minor in each category, but if we'd to choose a single winner, Fidelity is our choice due to its better retirement options and more extensive trading app.

Fidelity vs. Competitors: How Does It Stack Up?

Both Schwab and Fidelity offer great options for traders, plans for wealth management, and sophisticated auto-investing platforms.

Schwab vs. Fidelity: Which Brokerage is Right for You?

Fidelity excels in investment options, wealth management, and retirement planning. Webull trading platform is one of the most fascinating we've seen.

Fidelity vs. Webull: Which is Better for Investors?

Both platforms have great options for investors, but Fidelity excels in comprehensive retirement planning and cash management options

Interactive Brokers vs. Fidelity: Which Brokerage Suits Your Investing Style?

Fidelity is our winner due to its investment options, research tools, advanced trading features, and excellent retirement planning services.

J.P. Morgan Self-Directed Investing vs. Fidelity : A Side-by-Side Comparison

Fidelity has more investing options, cheaper robo-advisor, and more banking options. Merrill is better for Bank of America customers.

Fidelity vs. Merrill Edge: A Side-by-Side Comparison

Fidelity in retirement planning and personalized wealth management, while E-Trade stands out with its research tools and competitive savings rates

Fidelity vs. E-Trade: Which is Better for Investors?

Fidelity is our winner for diversified long-term investing, while Robinhood shines in cost-effective options for active traders and beginners

Fidelity vs. Robinhood: Compare Brokerage Account Options

Vanguard vs. Competitors: How Does It Stack Up?

While Vanguard appeals to buy-and-hold investors, Schwab’s platform is designed for those who want to engage actively with the market

Schwab vs. Vanguard: Which Brokerage is Right for You?

Vanguard is our pick for long-term investors, wealth management, or retirement, while E-Trade may be better for traders active investors

E-Trade vs. Vanguard: Which Brokerage is Right for You?

Vanguard may be a better option for value, long-term investors, while Merrill offers better trading options. Here's a side-by-side comparison

Vanguard vs. Merrill Edge: Which Brokerage is Right for You?

Vanguard provides more options for investors, while Interactive Brokers offers superior technical tools for active traders

Vanguard vs. Interactive Brokers: Which Brokerage is Right for You?

Vanguard offers more options for investors, including retirement, robo advisors, and wealth management, while Robinhood is best for traders.

Vanguard vs. Robinhood: Which Broker is Best For You?

Vanguard offers a better approach for serious investors, while JP Morgan's self-directed is better for beginners and advanced traders

Vanguard vs. J.P. Morgan Self-Directed: Which Broker is Best For You?

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Picture of Baruch Mann (Silvermann)

Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.
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This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.