Table Of Content
American Hartford Gold is a trusted precious metals dealer headquartered in Los Angeles, California.
The company is known for helping Americans protect their savings through physical gold, offering both direct purchases and Gold IRA options.
They primarily serve conservative investors seeking to hedge against inflation and market uncertainty with physical gold assets.
Here’s what current customer reviews look like:
Platform | Rating |
---|---|
Trustpilot
| 4.7 (1,373 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2016 |
Consumer Affairs | 4.6 (891 reviews) |

How to Invest in Gold American Hartford Gold
Let’s walk through the process of buying gold from American Hartford Gold and what it required from investors:
1. Define Your Gold Investment Strategy
Before you buy gold, it’s important to decide what you’re trying to achieve and how you’d like to hold your investment.
American Hartford Gold offers flexible solutions that include home delivery of gold or setting up a Gold IRA using your retirement savings.
Ask yourself the following:
Do you want gold delivered to your door, or stored in a secure retirement account?
Are you investing for long-term tax advantages or short-term access?
What is your preferred form of gold—coins, bars, or both?
- The Smart Investor Tip
Take time to understand whether tax deferral (via a Gold IRA) or liquidity (via direct delivery) matters more to you. American Hartford Gold can help you optimize for both—but only if your priorities are clear.
2. Open a Gold IRA or Buy Gold for Direct Delivery
American Hartford Gold provides a streamlined and supportive onboarding process. Whether you’re new to gold or experienced, you’ll get a personal account executive to guide you through everything.
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If You Want Direct Delivery:
You can also purchase gold outright. The process typically includes:
Reviewing available gold coins and bars
Locking in the live market price
Paying via bank wire or check
Receiving fully insured and discreet delivery to your home
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If You Want a Gold IRA:
They’ll help you:
Open a self-directed IRA through partners like Equity Trust or GoldStar Trust
Rollover or transfer funds from existing retirement accounts
Choose IRS-approved gold coins or bars
Store your metals in a secure, IRS-compliant facility (like Delaware Depository or Brink’s)
3. Explore Gold Products Offered by American Hartford Gold
American Hartford Gold focuses on widely recognized, investment-grade gold products. They do not sell collectibles or rare coins, making it easier for investors to stick with IRS-approved, high-purity options.
While their website doesn’t show real-time inventory, your account rep will walk you through current availability and help you choose the right mix for your goals.
Here’s a sample of the gold products they typically offer:
Product Name | Type | IRA-Eligible | Typical Weight Options |
---|---|---|---|
American Gold Eagle | Coin | Yes | 1 oz, 1/2 oz, 1/4 oz, 1/10 oz |
Canadian Gold Maple Leaf | Coin | Yes | 1 oz |
Gold Bars (various mints) | Bar | Yes | 1 oz, 10 oz |
American Gold Buffalo | Coin | Yes | 1 oz |
Austrian Gold Philharmonic | Coin | Yes | 1 oz |
- The Smart Investor Tip
If you're investing a smaller amount, consider fractional coins like 1/10 oz Eagles. They offer greater flexibility later if you plan to sell or gift part of your holdings.
4. Lock In the Price and Finalize Your Order
Once you’ve selected your gold, American Hartford Gold allows you to lock in your price based on real-time market rates. This protects you from fluctuations and secures your final cost before payment.
You’ll then receive an official confirmation and invoice, including:
Final pricing per item
Accepted payment method instructions
Shipping or storage details
Payment options typically include:
Bank Wire – Fastest and preferred
Check – Accepted but slower
IRA Transfer or Rollover – For retirement accounts only
Your account specialist stays involved throughout the process to ensure everything moves smoothly.
5. Choose Home Delivery or Secure Storage
American Hartford Gold supports both at-home storage and IRS-approved depository options. You can choose whichever suits your investment structure.
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Home Delivery
If you're buying outside of an IRA, you can have your gold shipped directly to your home. Deliveries are:
Fully insured and discreet
Packaged securely and require signature confirmation
Shipped with tracking and white-glove support
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Gold IRA Storage
For retirement accounts, gold is stored securely in IRS-approved depositories like:
Delaware Depository
Brink’s Global Services
Your assets are held under your name with complete insurance and regular reporting to meet IRS standards.
Buying Gold at American Hartford Gold: Top Tips
Paying the right price for gold means more metal in your portfolio and better long-term returns. Use these strategies to maximize value:
Watch for Promotions: American Hartford Gold occasionally offers silver bonuses or fee waivers with qualifying orders.
Ask About Volume Discounts: Larger orders may qualify for lower per-ounce premiums.
Focus on IRA-Eligible Bullion: These tend to have better resale value and lower markup than collectible coins.
Use Live Pricing: Lock in real-time pricing when placing your order to avoid unexpected fluctuations.
Avoid Overpaying on Small Coins: Fractional gold has higher premiums—go with 1 oz coins or bars when possible.
Compare Product Premiums: Ask your rep which coins have the lowest markup on any given day.
Time the Market: While timing isn’t everything, buying on dips (even slight ones) can make a difference.
Stick with Popular Products: Easier to resell and often come with tighter bid/ask spreads.
What Else Do You Get with American Hartford Gold?
Beyond basic purchasing and storage, American Hartford Gold provides several value-added services that support gold investors in managing and growing their wealth:
Free Educational Resources: Includes a Gold Information Guide, articles, and regular updates on market trends.
Rollover Support for Retirement Accounts: Hands-on help with IRA, 401(k), and TSP rollovers.
No-Fees Buyback Option: A simple, client-friendly process to sell back your gold without extra charges.
Price Matching Guarantee: They may match prices from other dealers on comparable products.
Dedicated Account Reps: Personal support throughout your investment journey—not just at the time of sale.
Secure Tracking for Shipments: Full insurance and tracking for all deliveries.
FAQ
No, American Hartford Gold does not accept credit card payments for gold purchases. Accepted methods include bank wire, check, or IRA transfer.
They primarily focus on investment-grade bullion coins and bars. Rare or collectible coins are generally not part of their standard offerings.
American Hartford Gold operates primarily by phone and online. They do not have a public showroom for walk-in purchases.
Yes, you can set up a joint account or simply add your spouse as a co-owner or beneficiary. This can help with estate planning.
Orders are typically final once the price is locked, due to the nature of market fluctuations. Contact your rep immediately for available options.
Most deliveries are made within 5–10 business days after payment clears. Your rep can provide exact shipping timelines based on order size and availability.
Yes, your gold is fully transferable and can be sold to any buyer. While American Hartford Gold offers a buyback option, you’re not obligated to use it.