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Whether you're a tourist walking through Midtown Manhattan or local browsing from your Brooklyn apartment, New York City offers plenty of trustworthy options for buying gold — both in-store and online.
Let’s explore the top local gold shops around NYC and the best online platforms that ship directly to New Yorkers.
Buy Gold in New York City: Trusted Local Dealers
Here’s a breakdown of well-established, reputable gold dealers across New York City — focusing on product selection, in-store experience, and reputation.
Dealer Name | Notable Feature | Google Reviews |
|---|---|---|
Bullion Trading LLC | High-security environment, strong variety | 4.8 ★ (141 reviews) |
New York Gold Co | Community-oriented service | 4.9 ★ (136 reviews) |
Bullion Exchanges | In-store + online integration | 4.5 ★ (825 reviews) |
Royal Gold Buyer | Private appointments available | 4.9 ★ (852 reviews) |
NY Gold & Silver Refiners | Secure booth within exchange | 4.8 ★ (83 reviews) |
Honest Coin Shop | Friendly, beginner-friendly vibe | 4.9 ★ (413 reviews) |
Bullion Trading LLC
Located in Manhattan’s Diamond District, Bullion Trading LLC is a long-standing player in NYC’s precious metals scene. Known for its wide inventory, the shop carries gold bars, bullion coins, and international coins like Maples and Krugerrands.
They maintain a professional, secure environment and are especially popular among both investors and collectors looking for variety and transparent pricing.
Location: 20 W 47th St, New York, NY 10036
New York Gold Co
Tucked into Jackson Heights, New York Gold Co has built a strong reputation in the community. The store offers a mix of gold bullion, coins, and jewelry, with a particular focus on gold investment products for everyday buyers.
They emphasize educational support and are a go-to for those who want personal guidance when buying gold in small or large quantities.
Location: 37-19 74th Street #2f, Jackson Heights, NY 11372
Bullion Exchanges
Another Diamond District staple, Bullion Exchanges has one of the most robust in-store and online inventories in the city. They’ve been operating for years and are known for carrying everything from fractional gold coins to larger bars.
Their hybrid setup (brick-and-mortar + e-commerce) offers flexibility — you can order online and pick up in-store or just walk in and buy.
Location: 30 W 47th St Store 1, New York, NY 10036
Royal Gold Buyer
Though located slightly outside the city in Rockville Centre, Royal Gold Buyer is worth the trip for those on Long Island or willing to take a short ride.
They focus on buying and selling gold jewelry and bullion, offering discreet, one-on-one service. If you're looking to sell scrap gold or buy investment-grade pieces in a no-pressure setting, they’re a solid option.
Location: 29 N Village Ave, Rockville Centre, NY 11570
New York Gold & Silver Refiners
Located inside a secure booth within 47th Street’s jewelry exchange, this dealer specializes in gold refining, but also sells bullion products.
With years of experience in the business, they cater to clients seeking competitive rates on gold coins and bars. Their small footprint offers a quick, professional transaction for those who know what they want.
Location: 44 West 47th Street Booth #25, New York, NY 10036
Honest Coin Shop
Technically across the river in New Jersey, Honest Coin Shop is just a quick ride from Manhattan — and is worth considering for its approachable staff and wide selection of coins and bullion.
They’ve earned a loyal following by offering a no-nonsense buying experience and maintaining a good range of U.S. and international gold products.
Location: 6035 Park Ave, West New York, NJ 07093
Top Online Gold Dealers for NYC Buyers
If you’d rather skip the trip and buy from home, online gold dealers offer fast shipping, competitive pricing, and broad inventories.
Here are some of the top online platforms New Yorkers rely on.
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JM Bullion
JM Bullion is one of the most accessible dealers online. Whether you’re brand new or just looking for a smooth checkout experience, they make it simple. You can also buy other metals such as platinum and even copper.
You’ll find a wide selection of gold bars and coins from reputable mints — and no need to make an account just to browse prices.
Great for: beginners, fast shipping, everyday bullion
Platform | Rating |
|---|---|
Trustpilot
| 4.3 (1,493 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2014 |
Consumer Affairs | 4.5 (790 reviews) |
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SD Bullion
If you’re hunting for low premiums, SD Bullion should be on your radar. They keep things simple — no gimmicks, no pushy upsells, just solid pricing on popular bullion.
The site is clean and quick, and they’re known for reliable delivery across the U.S.
Great for: cost-conscious buyers, no-frills shopping
Platform | Rating |
|---|---|
Trustpilot
| 4.3 (2,648 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2014 |
Sitejabber | 3.3 (641 reviews) |
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APMEX
APMEX offers one of the largest gold inventories online. From rare coins to 1 oz bars, they have nearly every format you can think of.
Their educational tools and real-time pricing make them a great fit for serious stackers or collectors looking for niche pieces. Buying gold with APMEX is easy.
Great for: wide selection, collector coins
Platform | Rating |
|---|---|
Trustpilot
| 1.7 (7,966 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2004 |
Consumer Affairs | 2.8 (290 reviews) |
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Money Metals Exchange
If you want to build your gold stash gradually, Money Metals lets you automate purchases each month — a standout feature for those on a budget.
They also offer a balance of education and simplicity, making them ideal for those new to physical gold investing.
Great for: monthly stacking plans, balanced service
Platform | Rating |
|---|---|
Trustpilot
| 3.3 (125 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2011 | 4.4 (143 reviews) |
Consumer Affairs | 4.7 (168 reviews) |
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American Hartford Gold
While they’re one of the top companies for gold IRAs, American Hartford also sells physical gold for direct delivery.
Their support team focuses heavily on education, especially if you’re thinking about using gold to protect retirement savings.
Great for: gold IRAs, rollover guidance
Platform | Rating |
|---|---|
Trustpilot
| 4.7 (1,373 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2016 |
Consumer Affairs | 4.6 (891 reviews) |
What to Know Before Buying Gold in NYC
Before heading to a gold shop in Midtown or checking out online, keep these NYC-specific tips in mind:
Sales tax may apply – New York generally charges sales tax on precious metals, but there are exceptions. Gold bullion purchases (coins and bars) may be exempt if they meet certain purity and investment criteria. Always ask the dealer or check the state guidelines before you buy.
Compare Diamond District prices – Many gold dealers cluster around 47th Street, so it’s easy to walk into a few shops and compare prices and premiums in person.
Security is key – NYC has its fair share of foot traffic and tourists. Choose shops with on-site security, and avoid flashing large purchases in public.
Avoid “tourist traps” – Stick to well-known dealers rather than kiosks or small stalls with unclear pricing. Reputation matters more than location.
Gold buyback matters – Ask each dealer what they'd pay if you came back to sell. A lower spread between buy/sell price often means better long-term value.
FAQ
It depends. Local shops give you the chance to inspect gold in person, but online dealers often have better prices and a wider selection.
Yes, sales tax may apply depending on the type and amount of gold. Some bullion purchases may qualify for tax exemption.
Dealers in Manhattan’s Diamond District are known for secure facilities and long histories in the business.
Yes, but you’ll need to work with a dealer who specializes in setting up self-directed IRAs and follows IRS guidelines.
Many dealers who sell gold also buy it back. Focus on reputable shops with transparent buyback policies, especially around Midtown or Jackson Heights.
In most cases, you’ll need to provide ID for larger transactions due to federal reporting rules.
Some shops, especially in the Diamond District, are closed on Sundays. It’s best to call ahead, as hours can vary by store and by season.
While some pawn shops sell gold, you’ll typically get better quality, authenticity, and pricing from licensed bullion dealers or coin shops.
