We earn commissions from featured brands, which impact the order and presentation of listings
Advertising Disclosure

This website is an independent, advertising-supported comparison service. The product offers that appear on this site are from companies from which this website receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).

This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.

Search
Investing » E-Trade vs. Vanguard: Which Brokerage is Right for You?

E-Trade vs. Vanguard: Which Brokerage is Right for You?

Vanguard is our pick for long-term investors, wealth management, or retirement, while E-Trade may be better for traders active investors
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: February 1, 2025
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: February 1, 2025

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.

E-Trade-Log


Vanguard logo

E-Trade
Vanguard
Monthly Fee
0% – 0.35% 0% on stocks and ETFs in self directed brokrage, 0.35% for Core Portfolio Robo Advisor
Up to 0.30% $0 online commission on U.S. listed stocks, mutual funds and ETFs, options: $0.65 per-contract, Vanguard Digital Advisor – 0.015%, Vanguard Personal Advisor: 0.03%, Vanguard Personal Advisor Select: up to 0.03%, Vanguard Wealth Management: up to 0.03%
Account Types
Brokerage, Retirement
Brokerage, Retirement, Wealth Management
Savings APY
4.00%
3.65%
Minimum Deposit
$0
$0 – $5M Vanguard Brokerage: $0, Vanguard Digital Advisor: $100, Vanguard Personal Advisor: $50,000, Vanguard Personal Advisor Select: $500,000, Vanguard Wealth Management: $5M
Best For
Beginners, Traders, Robo Advisor
Long Term Investors, Retirement, Robo Advisor, Wealth Management
Read Review
Read Review

E-Trade vs. Vanguard: Compare Features

Vanguard is a top choice for long-term, budget-conscious investors, thanks to its low fees, wide selection of affordable funds, and solid retirement planning tools. 

Vanguard
E-Trade
Investing Options
Full Access To Almost Any Asset
Full Access To Almost Any Asset
Investing Types
Stocks, Options, ETFs, Bonds & CDs, Mutual Funds, Money Market Funds
Stocks, Options, Futures, ETFs, Bonds, Mutual Funds
Automated Investing
Yes
No
Paper Trading
No
No
IPO Access
No
Yes
Dedicated Advisor
Yes
Yes
Tax Loss Harvesting
Yes
Yes

On the other hand, E-Trade stands out for those who love active trading, offering unique features and advanced trading options that cater to more hands-on investors.

Vanguard is better for long-term investors who maintain a high-value portfolio, while E-Trade may be more attractive for active traders and investors.

Buy ETFs, stock and Vanguard mutual funds
(Screenshot taken by our team from Vanguard app)

For investors focused on fundamental analysis, Vanguard offers several features to evaluate and monitor investments.

These include comprehensive research tools that provide detailed company financials, analyst reports, and historical performance data. 

balance vs transaction graph on Vanguard
Balance vs transaction graph (Screenshot taken by our team from Vanguard app)

Vanguard’s Portfolio Watch and Portfolio Tester tools allow investors to track and analyze their portfolio’s asset allocation and performance over time, ensuring alignment with their long-term financial goals.

Account portfolio analysis, Vanguard
Account portfolio analysis, Vanguard (Screenshot taken by our team from Vanguard app)

E-Trade's fundamental analysis tools are robust enough for most investors, providing a comprehensive view of a company’s financial health, market position, profit margins, and debt levels, across different companies.

portfolio performance chart, Etrade app
(Screenshot taken by our team from Etrade )

The platform provides access to a wide range of research reports, IPO access, detailed stock screeners, analyst ratings, earnings reports, and financial statements.

We believe E-Trade offers a better trading experience than Vanguard. E-Trade really shines when it comes to mobile trading, making things easy and intuitive, even with advanced tools. 

 

Their Power E-Trade platform gives you customizable options chains and great risk management features, all without being overwhelming.

Merrill Edge trade stocks and etfs
Merrill Edge trading (Screenshot taken by our team from Merrill Edge app)

A standout feature is how you can layer multiple technical indicators, like moving averages, Bollinger Bands, and the Relative Strength Index (RSI), on one chart, which is a big win for traders.

 

Research stocks on Etrade app
Research stocks on Etrade app (Screenshot taken by our team from Etrade )

On the other hand, Vanguard is more focused on low-cost funds and basic trading. 

ETF buy order example, Vanguard app
ETF buy order, Vanguard app (Screenshot taken by our team from Vanguard app)

While you can buy, sell, and access good data for fundamental investing, it doesn't offer the more advanced tools traders might need.

Both Vanguard and E-Trade offer advanced robo advisors, including combining expert guidance.

If you're a hands-off investor, Vanguard's robo-advisor, Vanguard Digital Advisor, might be perfect for you. It blends Vanguard’s index funds and ETFs, focusing on a balance between stocks and bonds that matches your risk tolerance.

ETF research, Vanguard
ETF research, Vanguard (Screenshot taken by our team from Vanguard app)

Now, if you like the idea of combining smart technology with human advice, Vanguard’s Personal Advisor takes it up a notch by adding professional financial guidance to the mix.

On the other hand, E-Trade’s Core Portfolios is a great choice if you want something simple yet effective.

questions for setting portfolio risk and style, Etrade
(Screenshot taken by our team from Etrade app)

It uses automated technology along with expert guidance to help manage your investments, making it super easy to build a portfolio that fits your financial goals.

If you're primarily focused on retirement investments, Vanguard is a great pick. Their services are tailored specifically to retirement strategies, making them ideal for those planning for the long term.

account holdings, Vanguard
(Screenshot taken by our team from Vanguard app)

Vanguard is well-known for offering a variety of retirement accounts, like traditional and Roth IRAs, SEP IRAs, and SIMPLE IRAs. Plus, their emphasis on low-cost index and target-date funds makes them a solid choice for anyone looking to build a retirement nest egg. 

make an IRA rollover, Vanguard
IRA rollover, Vanguard (Screenshot taken by our team from Vanguard app)

They also provide helpful tools to set goals, estimate future expenses, and keep track of IRA contributions.

On the other hand, E-Trade shines with its broad selection of retirement accounts.

In addition to traditional and Roth IRAs, they offer specialized options like Rollover IRAs, Beneficiary IRAs, and even IRAs for minors, making it a versatile platform for a range of retirement needs.

When it comes to fees, both Vanguard and E-Trade are pretty similar.

They both offer commission-free trading for U.S. stocks, ETFs, and mutual funds, and charge $0.65 per contract for options trading.

Vanguard
Etrade Core Portfolio
Fees
Up to 0.30% $0 online commission on U.S. listed stocks, mutual funds and ETFs, options: $0.65 per-contract, Vanguard Digital Advisor – 0.015%, Vanguard Personal Advisor: 0.03%, Vanguard Personal Advisor Select: up to 0.03%, Vanguard Wealth Management: up to 0.03%
0.30%

As for robo-advisory services, the fees are a bit different. E-Trade’s robo-advisor tends to be pricier, while Vanguard charges just 0.15% if you’re okay without a personal advisor.

If you want access to a human advisor, Vanguard’s fee goes up to 0.30%, but it’s still pretty competitive.

When it comes to banking options, E-Trade takes the lead.

Vanguard
E-trade Premium Savings
Savings APY
3.65%
4.00%

E-Trade offers a more familiar banking experience with its Premium Savings Account and checking accounts, managed by Morgan Stanley Private Bank.

Their checking accounts are great for everyday needs, offering perks like unlimited ATM fee refunds and online bill pay for added convenience.

Etrade checking account
(Screenshot taken by our team from E-trade )

The Premium Savings Account comes with a competitive interest rate and no minimum deposit, making it easy to get started.

Vanguard, on the other hand, has the Cash Plus Account, which earns solid interest on balances, and also offers money market funds, though these require a $3,000 minimum.

The Cash Plus Account works similarly to a traditional checking account, with online bill pay and check-writing features.

When it comes to wealth management, Vanguard really shines.

Vanguard’s Wealth Management services are tailored for investors with $5 million or more in assets, focusing on long-term financial planning, investment management, and estate planning.

They offer a mix of automated tools (robo-advisors) and expert advice from certified financial planners to create personalized strategies that help minimize taxes and plan for the future, including estate planning.

Vanguard portfolio watch
Vanguard portfolio watch (Screenshot taken by our team from Vanguard app)

On the other hand, E*TRADE, through its partnership with Morgan Stanley, provides a wide range of wealth management services.

These include personalized financial planning, custom investment strategies, and access to a broad selection of investment products, making it a solid option for those seeking professional guidance.

Bottom Line

Vanguard is our pick for long-term investors, wealth management, or retirement.

On the other hand, E-Trade may be better for traders active investors, and those who need cash management account 

Top Offers From Our Partners

empower logo

Personal Finance & Investing Tools
Budgeting, goal planning, net worth, cash flow, tax minimizing, personalized portfolio construction, tracking and adjustments
Talk to Financial Advisors

acorns-logo

Smart Portfolios by Experts
Cash Account with 1.00% – 3.00% APY

Promotion:
$5 Sign up, add $5 or more to your personal portfolio, and Stash give you a $5 bonus to start.
Investing, Banking & Retirement Options

Wide Range of Cryptocurrencies
Supports a large number of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and many altcoins.
Coinbase Wallet
Provides a non-custodial wallet where users have control over their private keys, supports a wide range of crypto assets and decentralized applications (DApps).

Buy and Sell Crypto witH IRA
Buy and Sell Gold & Silver with IRA
Advertiser Disclosure
The product offers that appear on this site are from companies from which this website receives compensation.
Top Offers From Our Partners

empower logo

Personal Finance & Investing Tools
Budgeting, goal planning, net worth, cash flow, tax minimizing, personalized portfolio construction, tracking and adjustments
Talk to Financial Advisors

acorns-logo

Smart Portfolios by Experts
Cash Account with 1.00% – 3.00% APY

Promotion:
$5 Sign up, add $5 or more to your personal portfolio, and Stash give you a $5 bonus to start.
Investing, Banking & Retirement Options

Wide Range of Cryptocurrencies
Supports a large number of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and many altcoins.
Coinbase Wallet
Provides a non-custodial wallet where users have control over their private keys, supports a wide range of crypto assets and decentralized applications (DApps).

Buy and Sell Crypto witH IRA
Buy and Sell Gold & Silver with IRA
Advertiser Disclosure
The product offers that appear on this site are from companies from which this website receives compensation.
Picture of Baruch Mann (Silvermann)

Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.
Search
Best Investing Brokers
Top Offers From Our Partners

empower logo

Personal Finance & Investing Tools
Budgeting, goal planning, net worth, cash flow, tax minimizing, personalized portfolio construction, tracking and adjustments
Talk to Financial Advisors

acorns-logo

Smart Portfolios by Experts
Cash Account with 1.00% – 3.00% APY

Promotion:
$5 Sign up, add $5 or more to your personal portfolio, and Stash give you a $5 bonus to start. 
Investing, Banking & Retirement Options

Wide Range of Cryptocurrencies
Supports a large number of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and many altcoins.
Coinbase Wallet
Provides a non-custodial wallet where users have control over their private keys, supports a wide range of crypto assets and decentralized applications (DApps).

Buy and Sell Crypto witH IRA
Buy and Sell Gold & Silver with IRA
Advertiser Disclosure
The product offers that appear on this site are from companies from which this website receives compensation.

#1 In Investing

Our Newsletter

Access investment tips, expert investment strategies, key market updates, and exclusive opportunities to grow your wealth

This website is an independent, advertising-supported comparison service. The product offers that appear on this site are from companies from which this website receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).

This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.