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Investing » Fidelity vs. Merrill Edge: A Side-by-Side Comparison

Fidelity vs. Merrill Edge: A Side-by-Side Comparison

Fidelity has more investing options, cheaper robo-advisor, and more banking options. Merrill is better for Bank of America customers.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.

fidelity-logo

Fidelity
Merrill Edge
Monthly Fee
0% – 1.04% Fidelity Go® Robo advisor: $0: under $25,000, 0.35%/yr: $25,000 and above Fidelity® Wealth Management dedicated advisor: 0.50%–1.50% Fidelity Private Wealth Management® advisor-led team: 0.20%–1.04%
0.45% – 0.85% 0.45% for Merrill Robo Advisor (Guided Investing), 0.85% for Investing With An Advisor
Account Types
Brokerage, Retirement, Wealth Management
Brokerage, Retirement, Wealth Management
Savings APY
3.98%
0.01 – 4.18% 0.01% interest on uninvested USD for accounts up to $100,000,
3.67% interest on uninvested USD for accounts over $100,000,
4.18% interest on uninvested USD for accounts over for eligible accounts enrolled in the following investment advisory programs: (1) Assigned to eligible accounts enrolled in the following investment advisory programs: (1) the Merrill Lynch Investment Advisory Program, (2) the Merrill Lynch Strategic Portfolio Advisor Service; (3) the Merrill Lynch Managed Account Service; (4) the BlackRock Private Investors Service; (5) the Merrill Guided Investing Program (6) the Merrill Guided Investing with Advisor Program; and (7) the Merrill Edge Advisory Account program.
Minimum Deposit
$0 – $2M No minimum for Fidelity Go® and brokerage, $500,000 for Fidelity® Wealth Management, $2 million for Fidelity Private Wealth Management®
$0 – $50,000 Merrill Edge Self-Directed Trading: $0
Merrill Guided Investing – Robo Advisor: $1,000 for growth-focused strategies OR $50,000 for income-focused strategies
Merrill Guided Investing – Online Advisor : $20,000 for growth-focused strategies OR $50,000 for income-focused strategies
Best For
Technical Traders, High Net Worth, Financial Planning
Bank of America Customers, Advanced Traders
Read Review
Read Review

Fidelity vs Merrill Edge: Compare Investing Features

While Fidelity offers a more extensive range of low-cost mutual funds and a better array of research tools for DIY investors, Merrill Edge provides a superior experience for Bank of America customers.

Merrill Edge
Fidelity
Investing Options
Full Access To Almost Any Asset
Full Access To Almost Any Asset
Investing Types
Stocks, Options, Margin, ETFs, Bonds & CDs, Mutual Funds, Margin
Stocks, Options, Margin, ETFs, Bonds & CDs, Precious metals, Crypto, Mutual Funds
Automated Investing
Yes
Yes
Paper Trading
No
No
IPO Access
No
Yes
Dedicated Advisor
Yes
Yes
Financial Planning
No
Yes

However, both platforms offer a broad range of tools for investors and traders on their self-directed platforms.

They offer solutions for passive investors with cutting-edge robo advisors. For high Merrill Edge provides more personalized service by consulting with an advisor.

There is no winner here, as both Fidelity and Merrill Edge offer a wide range of investing features, including advanced charts and tools for investors.

Fidelity account positions
Fidelity account positions (Screenshot taken by our team from Fidelity app)

Fidelity's Active Trader Pro platform is also a highlight, offering advanced analytics, customizable dashboards, and real-time data for active traders.

Fidelity trade bitcoin
Trade Bitcoin on Fidelity (Screenshot taken by our team from Fidelity app)

Fidelity offers fundamental traders in-depth research tools, including financial statements, analyst ratings, and valuation metrics.

For technical analysis, it provides advanced charting with customizable indicators like moving averages, RSI, MACD, and Bollinger Bands, making it a comprehensive platform for both fundamental and technical analysis.

Fidelity technical stock analysis
(Screenshot taken by our team from Fidelity app)

On the other hand, Merrill Edge MarketPro dashboard rivals Fidelity's with its customizable layouts and access to real-time Level II Nasdaq data, which provides deeper market insights.

Buy and sell fund on Merrill Edge
(Screenshot taken by our team from Merrill Edge app)

MarketPro also supports advanced charting with a wide range of technical indicators, similar to Fidelity, but the integration of Level II data gives traders an edge in understanding market movements, particularly for high-volume and volatile stocks.

market performance data on Merrill Edge app
(Screenshot taken by our team from Merrill Edge app)

Fidelity is our winner when it comkes to robo advisory due to its cost-effectiveness, especially for smaller accounts, and its seamless, low-cost access to human advisors for higher balances.

Fidelity asset allocation
Fidelity asset allocation (Screenshot taken by our team from Fidelity app)

Fidelity’s robo-advisor, Fidelity Go, builds a customized portfolio based on a brief questionnaire. The portfolios are managed and rebalanced automatically, and the service is particularly appealing because it offers a tiered fee structure – 0.35% (0% under $25,000).

portfolio positions
Portfolio positions (Screenshot taken by our team from Fidelity app)

Additionally, Fidelity Go provides access to Fidelity’s team of advisors for those with higher balances, allowing for one-on-one consultations.

Merrill Robo Advisor offer a more integrated experience, particularly for those already using Bank of America’s services.

Merrill Edge gain and loss report
(Screenshot taken by our team from Merrill Edge app)

The basic automated service has a minimum investment of $1,000 and charges an annual fee of 0.45%, slightly higher than Fidelity Go’s fee structure.

It also offers a higher-tier service, Merrill Guided Investing with an Advisor, which requires a minimum of $20,000 and charges a 0.85% annual fee.

Fidelity is our preferred choice, offering a more comprehensive and well-supported retirement planning environment. 

Fidelity offers a wide range of retirement accounts, including Traditional, Roth, and Rollover IRAs, as well as SEP and SIMPLE IRAs for self-employed individuals. Extensive planning tools, educational resources, and access to professional advice enhance these accounts.

Fidelity Roth IRA Activity
(Screenshot taken by our team from Fidelity app)

Fidelity also provides specialized accounts, such as SIMPLE IRAs for small business owners and Solo 401(k)s for self-employed individuals.

The platform also features robust retirement calculators and the opportunity to consult with advisors for personalized retirement strategies

Fidelity financial planning
Fidelity financial planning (Screenshot taken by our team from Fidelity app)

Merrill Edge, while also offering a solid range of retirement accounts, excels in its integration with Bank of America, providing additional benefits for BoA customers.

Research fund data on Merrill Edge
Research fund data (Screenshot taken by our team from Merrill Edge app)

The integration with Bank of America’s Preferred Rewards program is a significant advantage for those who qualify, as it allows customers to leverage their combined balances to achieve higher rewards tiers, which can result in lower fees, higher interest rates on savings, and discounts on various banking services.

Preferred Rewards benefits
BofA Preferred Rewards benefits (Screenshot taken by our team from Merrill Edge)

Fidelity offers cheaper options for Robo Advisory, but there is no significant difference when it comes to self-directed investing.

Fidelity and Merrill Edge offer $0 commissions on online stock, ETF, and mutual fund trades, and options contracts cost $0.65 per contract.

Fidelity
Merrill Edge
Fees
0% – 1.04% Fidelity Go® Robo advisor: $0: under $25,000, 0.35%/yr: $25,000 and above Fidelity® Wealth Management dedicated advisor: 0.50%–1.50% Fidelity Private Wealth Management® advisor-led team: 0.20%–1.04%
0.45% – 0.85% 0.45% for Merrill Robo Advisor (Guided Investing), 0.85% for Investing With An Advisor

When it comes to Robo Advisory, Fidelity is cheaper for both small and large portfolios.

When it comes to banking options, Fidelity options are better than Merrill Edge – unless you're a Bank Of America customer.

Fidelity’s Cash Management Account is particularly strong, offering features like a competitive interest rate on uninvested cash, no account minimums, and unlimited ATM fee reimbursements worldwide.

Fidelity cash management
(Screenshot taken by our team from Fidelity app)

The account also includes check-writing capabilities, mobile check deposits, bill pay, and a debit card.

Fidelity Cash APY
Merrill Cash Account
Savings APY
3.98%
0.01 – 4.18% 0.01% interest on uninvested USD for accounts up to $100,000,
3.67% interest on uninvested USD for accounts over $100,000,
4.18% interest on uninvested USD for accounts over for eligible accounts enrolled in the following investment advisory programs: (1) Assigned to eligible accounts enrolled in the following investment advisory programs: (1) the Merrill Lynch Investment Advisory Program, (2) the Merrill Lynch Strategic Portfolio Advisor Service; (3) the Merrill Lynch Managed Account Service; (4) the BlackRock Private Investors Service; (5) the Merrill Guided Investing Program (6) the Merrill Guided Investing with Advisor Program; and (7) the Merrill Edge Advisory Account program.

However, when it comes to savings, Fidelity offers the FDIC Insured Deposit Sweep Program, but the rates are not competitive.

Merrill Edge doesn't offer a stand-alone checking account – only through its integration with Bank of America.

Explore BofA products on Merrill Edge app
Explore BofA products on Merrill Edge (Screenshot taken by our team from Merrill Edge app)

 This integration allows instant transfers, a single login for all accounts, and access to Bank of America’s extensive branch and ATM network.

Fidelity is our winner when it comes to wealth management, as it offers two main tiers of wealth management services: Wealth Management and Private Wealth Management.

  • Wealth Management, designed for clients with a minimum of $500,000 in investable assets, provides a dedicated advisor to develop a customized financial plan covering retirement, estate planning, tax strategies, and investment management.
  • Private Wealth Management is for clients with at least $2 million in managed assets or $10 million in total assets with Fidelity.
fidelity wealth management
Fidelity wealth management (Screenshot taken by our team from Fidelity app)

Merrill Wealth Management offers personalized services for clients with unique financial needs, providing the opportunity to work one-on-one with a dedicated advisor.

Typically, a minimum of $250,000 in investable assets is required to access these services. Clients can choose from a full range of investment options, including stocks, ETFs, mutual funds, options, and bonds, all managed by Merrill’s investment professionals.

Additionally, clients benefit from access to Bank of America Global Research and insights, ensuring that their investment strategy is informed by expert analysis and market trends.

Bottom Line

On the bottom line, Fidelity and Merrill are quite similar in most products. Fidelity offers a but more investing options, cheaper robo advisor and more banking options,  and therefore it's our winner in this comparison.

However, Merrill is a better choice for Bank of America customers due to the integration options and other benefits offered exclusively to BofA customers.

Fidelity vs. Competitors: How Does It Stack Up?

Both Schwab and Fidelity offer great options for traders, plans for wealth management, and sophisticated auto-investing platforms.

Schwab vs. Fidelity: Which Brokerage is Right for You?

Fidelity excels in investment options, wealth management, and retirement planning. Webull trading platform is one of the most fascinating we've seen.

Fidelity vs. Webull: Which is Better for Investors?

Both platforms have great options for investors, but Fidelity excels in comprehensive retirement planning and cash management options

Interactive Brokers vs. Fidelity: Which Brokerage Suits Your Investing Style?

Fidelity is our winner due to its investment options, research tools, advanced trading features, and excellent retirement planning services.

J.P. Morgan Self-Directed Investing vs. Fidelity : A Side-by-Side Comparison

Fidelity in retirement planning and personalized wealth management, while E-Trade stands out with its research tools and competitive savings rates

Fidelity vs. E-Trade: Which is Better for Investors?

Fidelity is our winner for diversified long-term investing, while Robinhood shines in cost-effective options for active traders and beginners

Fidelity vs. Robinhood: Compare Brokerage Account Options

Fidelity is our choice due to its better retirement options and more extensive trading app. But, the differences are insignificant.

Vanguard vs. Fidelity: Which Broker is Best For You?

How Merrill Edge Compares to Other Online Brokers

Vanguard may be a better option for value, long-term investors, while Merrill offers better trading options. Here's a side-by-side comparison

Vanguard vs. Merrill Edge: Which Brokerage is Right for You?

Both offer similar tools for the average investor or trader, but Merrill is better at automated investing. Here's our full comparison:

J.P. Morgan Self-Directed Investing vs. Merrill Edge: Compare Brokerage Accounts

Merrill Edge and E-trade offer great options for long and short-term investors, including robo-advisor, but there are differences.

Merrill Edge vs. E-Trade: Which Is Best For Your Portfolio?

Merrill Edge is best for long-term investments, including retirement, while Robinhood is perfect for active traders who value simplicity.

Merrill Edge vs. Robinhood: Compare Brokerage Account Options

Merrill Edge stands out for its interface and integration with BofA, but IBKR is the ultimate winner for trading and investing. Here's why:

Interactive Brokers vs. Merrill Edge: Compare Brokerage Account Options

Schwab is our winner for investors and traders. However, the differences between brokerages are not significant. Here's our comparison:

Schwab vs. Merrill Edge: Which Brokerage is Right for You?

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Picture of Baruch Mann (Silvermann)

Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.
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This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.