We earn commissions from featured brands, which impact the order and presentation of listings
Advertising Disclosure

This website is an independent, advertising-supported comparison service. The product offers that appear on this site are from companies from which this website receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).

This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.

Search
Investing » How to Buy Gold at Spot Price: Secrets of Smart Investors

How to Buy Gold at Spot Price: Secrets of Smart Investors

Learn how smart investors buy gold at or near spot price using online promos, local dealers, ETFs, and negotiation strategies — even on a tight budget.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.

The information provided on this website is for informational and educational purposes only and does not constitute financial, investment, or legal advice. We do not provide personalized investment recommendations or act as financial advisors.

Table Of Content

In gold investing, the spot price refers to the real-time market value of one ounce of gold, without any added fees, premiums, or markups.

It’s the base price used in global trading and is constantly updated based on supply, demand, and economic factors.

However, the spot price isn’t what you’ll pay at a gold dealer — most physical gold purchases include a premium above spot.

Knowing the spot price helps investors recognize a fair deal and compare offers across platforms or sellers.

Is It Possible to Buy Gold at Spot Price?

It’s possible, but not common. Most gold buyers pay above spot due to costs like minting, packaging, shipping, and dealer margins.

That said, certain scenarios make it easier to buy gold closer to spot — such as promotions for first-time buyers, private peer-to-peer deals, or bulk purchases with reduced premiums.

While buying at spot is rare, understanding how and where to find lower markups can help you get much closer to it.

Best Places to Buy Gold at Spot Price

Buying gold at or near spot price takes strategy. Smart investors focus on timing, reliable sources, and promotional opportunities to avoid paying inflated premiums.

Here are the most effective places to look — and what to watch out for.

Some online dealers offer spot-price promotions on a limited basis, often for first-time customers. These deals are usually limited to a 1 oz bar or round.

  • SD Bullion: Frequently promotes a “1 oz gold bar at spot” offer for new customers. The bar is usually a generic round or bar, not a government-minted coin, and limited to one per household. 
  • JM Bullion: Occasionally offers reduced-price secondary market items — gold that has been bought back from other customers and resold. These aren't always “at spot,” but premiums can be very low, especially for fractional weights or coins with light wear.
  • Money Metals Exchange: Known for its low-premium starter kits, which often include small gold bars or rounds. While not advertised strictly as “at spot,” the pricing on these kits comes close and is designed to appeal to new investors.

Here’s an example of a standard gold bar often used in spot promotions.

deals of the week, APMEX
Example: deals of the week, APMEX (screenshot taken by our team from APMEX)

Estate liquidations, local auctions, and even pawnshops sometimes offer gold coins and bars priced near or below spot. These sellers may be less informed about current market pricing or motivated to sell quickly.

You’ll need patience and a good eye for authenticity, but this method can uncover excellent value if you're willing to dig.

To explore more offline buying methods, including from financial institutions, see our post on buying gold bars from a bank.

Buying gold directly from individuals can help you avoid dealer premiums. You’ll often find sellers on platforms like Reddit, Facebook groups, or local classifieds.

These sellers may be liquidating coins quickly and offering prices close to spot. But you'll need to verify photos, purity markings, and the seller’s history before sending payment.

One of the most commonly traded peer-to-peer coins is the South African Krugerrand.

South American Krugerrand gold bullion 1oz
South American Krugerrand gold bullion 1oz

How to Use Gold Futures & ETFs to Get Spot Price

If your goal is to gain exposure to gold at the exact spot price without paying dealer premiums, gold futures and ETFs offer a useful workaround.

Gold ETFs like SPDR Gold Shares (GLD) or iShares Gold Trust (IAU) track the spot price closely. You don’t own physical gold, but you benefit directly from price movement.

Gold futures go one step further — they allow you to lock in today’s spot price for a future date. However, buying gold futures is better suited for advanced investors due to margin requirements and short-term volatility.

These options can complement physical gold by offering liquidity and precision — especially when spot pricing matters

Tips to Get Closer to Spot Price

Getting close to spot when buying physical gold is about reducing unnecessary costs. Smart buyers use these techniques:

  • Buy in bulk: Most dealers reduce premiums when you buy multiple coins or bars. For example, the price difference between one 1 oz coin and a five-coin order can be significant on a per-ounce basis.

  • Choose rounds over coins: Government-issued coins carry higher premiums. Private-mint rounds or bars often come much closer to spot, especially in larger weights.

  • Use wire or ACH payments: Dealers often charge extra for credit cards. Paying with bank transfers helps cut overall cost.

  • Buy from the secondary market: Coins or bars bought back from other customers (even slightly scratched ones) are usually resold at lower premiums.

  • Negotiate at local shops: When buying in person, especially with cash, you may be able to negotiate — particularly if you're buying multiple pieces or visiting regularly.

Here’s a side-by-side comparison of how premium levels differ by purchase method:

Buying Method
Typical Premium Over Spot
Liquidity
Risk Level
Online dealers (standard)
Medium
High
Low
Online spot promo deals
Low (limited quantities)
Medium
Low
Local coin shops
Medium to high
High
Medium
Peer-to-peer
Low to none
Varies
High
ETFs/futures
None
Very high
Low/High

Don’t Sacrifice Quality for a Slightly Lower Price

When trying to minimize premiums, it's tempting to go for the absolute cheapest option. But sacrificing quality can create problems down the road.

Coins or bars without clear markings, damaged packaging, or no assay certification can hurt your resale value or make authentication harder later.

Always make sure you're buying from a source that provides tamper-evident packaging or official mint markings, even if it costs slightly more upfront.

If you're buying privately, request high-resolution images and confirm that gold content and weight are stamped on the product. Avoid listings that lack clear info or look too good to be true.

FAQ

Premiums cover costs like minting, insurance, logistics, and dealer markup. They're unavoidable when buying physical gold from reputable sources.

Spot price reflects the global market price per ounce, while melt value is the actual worth of a coin based on its gold content and weight.

Yes, most dealers allow you to lock in the spot price at checkout, but you’ll typically need to pay within a short window for the rate to be honored.

It’s the difference between the price dealers buy gold for (bid) and what they sell it for (ask), and it affects both your buying and selling price.

Some dealers freeze spot pricing on weekends and adjust premiums slightly higher to protect against price changes when markets reopen Monday.

They track closely but may differ slightly due to fund management fees, trading activity, and short-term investor sentiment.

Yes — they usually carry higher premiums due to higher production costs relative to their size and weight.

Picture of Baruch Mann (Silvermann)

Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.
Search
Best Investing Brokers
Top Offers From Our Partners

empower logo

Personal Finance & Investing Tools
Budgeting, goal planning, net worth, cash flow, tax minimizing, personalized portfolio construction, tracking and adjustments
Talk to Financial Advisors

acorns-logo

Smart Portfolios by Experts
Cash Account with 1.00% – 3.00% APY

Promotion:
$5 Sign up, add $5 or more to your personal portfolio, and Stash give you a $5 bonus to start. 
Investing, Banking & Retirement Options

Wide Range of Cryptocurrencies
Supports a large number of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and many altcoins.
Coinbase Wallet
Provides a non-custodial wallet where users have control over their private keys, supports a wide range of crypto assets and decentralized applications (DApps).

Buy and Sell Crypto witH IRA
Buy and Sell Gold & Silver with IRA
Advertiser Disclosure
The product offers that appear on this site are from companies from which this website receives compensation.

#1 In Investing

Our Newsletter

Access investment tips, expert investment strategies, key market updates, and exclusive opportunities to grow your wealth

This website is an independent, advertising-supported comparison service. The product offers that appear on this site are from companies from which this website receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).

This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.