JM Bullion vs. Goldco: Who Has the Better Reputation?
JM Bullion has strong ratings, but Goldco is the clear leader in this category.
With a near-perfect 4.9 on Google and 4.8 on both Trustpilot and Consumer Affairs, Goldco outshines JM Bullion across the board. Reviewers often mention outstanding service and personal support, especially during the IRA setup process.
Platform | Rating |
|---|---|
Trustpilot
| 4.8 (1,573 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2011 |
Consumer Affairs | 4.8 (1,688 reviews) |
Google Reviews | 4.9 (2,579 reviews) |
JM Bullion’s ratings are solid (4.3 on Trustpilot, 4.5 on Consumer Affairs), but not quite as high. That said, JM Bullion does have an A+ BBB rating, just like Goldco.
Platform | Rating |
|---|---|
Trustpilot
| 4.3 (1,493 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2014 |
Consumer Affairs | 4.5 (790 reviews) |
Overall, Goldco’s review volume and consistently higher scores make it our preferred choice for reputation and trust.
Where to Buy Physical Gold: JM Bullion vs. Goldco
Our preferred choice for direct precious metals purchases is JM Bullion, thanks to its wider selection, better website tools, and flexible payment options.
Both companies make it easy to buy gold and silver, but there are clear differences depending on what kind of buyer you are.
Where they’re both strong:
Product range: Both offer IRA-eligible gold and silver coins and bars.
Buyback programs: Each offers a buyback policy, though Goldco’s is mainly IRA-focused.
Secure shipping: Orders are insured and securely delivered within the U.S.
Support: Helpful customer service is available during weekday hours.
Where JM Bullion stands out:
Wider selection: JM Bullion carries copper, platinum, and palladium, while Goldco sticks to gold and silver only.
More collector options: JM Bullion adds new arrivals often, including numismatics and seasonal coins.
Better payment flexibility: JM Bullion accepts credit cards, PayPal, bank wires, checks, and Bitcoin. Goldco only supports traditional payments like wires and checks.
AutoBuy & market tools: JM Bullion’s AutoBuy feature, live pricing charts, and the Fear & Greed Index help casual investors automate and time their purchases.
Where Goldco stands out:
Concierge-style service: If you prefer hand-holding and phone consultations, Goldco may be more up your alley.
Buyback Guarantee: Goldco offers a guaranteed highest price after a three-year holding period for eligible purchases.
If you’re a hands-on investor who values ease, variety, and price transparency, JM Bullion is a better fit for direct purchases. Goldco shines in service but lacks the flexibility and features JM Bullion provides for everyday buyers.
Which Is Better for a Gold or Silver IRA?
Our preferred choice for precious metal IRAs is Goldco, due to its IRA expertise, strong buyback program, and highly-rated support team.
Both JM Bullion and Goldco help customers open precious metals IRAs through third-party custodians. However, Goldco specializes in this area and provides a more tailored experience.
Where they’re both strong:
Custodian partnerships: Each company connects investors with trusted IRA custodians.
IRS-approved products: Both dealers offer a solid range of IRA-eligible gold and silver.
Secure storage: Customers get access to IRS-approved vaults.
Where Goldco stands out:
IRA focus: Goldco is a true IRA specialist, with step-by-step rollover assistance and personal consultations for retirement-focused investors.
Buyback Guarantee: Goldco promises the highest buyback price after a three-year hold, something JM Bullion doesn’t match.
Client education: Goldco offers more robust IRA-focused content and support for retirement investors.
Dedicated account managers: You’ll work with a single rep who walks you through the process, which is helpful for rollover transitions.
Where JM Bullion stands out:
Lower minimums: JM Bullion does not require a $25,000 minimum like Goldco, making it more accessible for smaller investors.
Flexible storage options: JM Bullion works with TDS Vaults, offering more international storage locations (e.g., Zurich, Toronto, Singapore).
Transparent fees: JM Bullion lists typical IRA costs upfront, while Goldco requires a consultation to confirm fee details.
Overall, if you’re focused solely on retirement planning and want a guided experience, Goldco is your best bet. Its expertise and service make it stand out. JM Bullion is better if you want more flexibility, lower entry requirements, and self-service tools.
Final Verdict: JM Bullion vs. Goldco
Overall, we recommend JM Bullion for direct metal buyers and Goldco for investors building a precious metals IRA.
Ratings Winner: Goldco – Stronger and more consistent reviews across major platforms.
Best for Direct Purchase: JM Bullion – Broader selection, modern tools, and easier purchasing process.
Best for IRA: Goldco – More hands-on support, great Youtube explanations, guaranteed buyback, and retirement-focused service.
Your choice depends on your strategy — short-term stacking or long-term retirement planning.
