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Investing » J.P. Morgan Self-Directed Investing vs. Merrill Edge: Compare Brokerage Accounts

J.P. Morgan Self-Directed Investing vs. Merrill Edge: Compare Brokerage Accounts

Both offer similar tools for the average investor or trader, but Merrill is better at automated investing. Here's our full comparison:
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.


J.P. Morgan Self Directed Investing
Merrill Edge
Monthly Fee
$0 $0 online commission on U.S. listed stocks and ETFs and $0.65 per-contract
0.45% – 0.85% 0.45% for Merrill Robo Advisor (Guided Investing), 0.85% for Investing With An Advisor
Account Types
Brokerage, Retirement
Brokerage, Retirement, Wealth Management
Savings APY
0.01% – 3.99%
0.01 – 4.18% 0.01% interest on uninvested USD for accounts up to $100,000,
3.67% interest on uninvested USD for accounts over $100,000,
4.18% interest on uninvested USD for accounts over for eligible accounts enrolled in the following investment advisory programs: (1) Assigned to eligible accounts enrolled in the following investment advisory programs: (1) the Merrill Lynch Investment Advisory Program, (2) the Merrill Lynch Strategic Portfolio Advisor Service; (3) the Merrill Lynch Managed Account Service; (4) the BlackRock Private Investors Service; (5) the Merrill Guided Investing Program (6) the Merrill Guided Investing with Advisor Program; and (7) the Merrill Edge Advisory Account program.
Minimum Deposit
$0
$0 – $50,000 Merrill Edge Self-Directed Trading: $0
Merrill Guided Investing – Robo Advisor: $1,000 for growth-focused strategies OR $50,000 for income-focused strategies
Merrill Guided Investing – Online Advisor : $20,000 for growth-focused strategies OR $50,000 for income-focused strategies
Best For
Existing Chase Customers, Active Investors Looking To Minimize Fees
Bank of America Customers, Advanced Traders
Read Review
Read Review

JPM Self-Directed vs Merrill Edge: Comparison

JPM Self-Directed Investing excels in accessibility and ease of use, making it ideal for beginners and those seeking seamless banking and investing integration.

Merrill Edge
JPM Self-Directed Investing
Investing Options
Full Access To Almost Any Asset
800 stocks and ETFs, 8,000+ mutual funds
Investing Types
Stocks, Options, Margin, ETFs, Bonds & CDs, Mutual Funds, Margin
Stocks, Options, ETFs, Fixed Income, Mutual Funds
Automated Investing
Yes
No
Paper Trading
No
No
IPO Access
No
No
Dedicated Advisor
Yes
No

Merrill Edge, on the other hand, is more suitable for experienced investors who require advanced analysis tools, comprehensive research, and a wider array of investment options.

Merrill Edge is our winner in self-investing, but the difference is insignificant. 

 Merrill Edge excels in user-friendly tools and seamless integration with Bank of America, making it ideal for investors who value convenience and accessibility.

Research specific stocks on Merrill Edge
(Screenshot taken by our team from Merrill Edge app)

Its platform is particularly strong in providing comprehensive research and insights, including Morningstar ratings and extensive market analysis.

Merrill Edge market movers analysis
Merrill Edge market movers analysis (Screenshot taken by our team from Merrill Edge app)

The platform includes essential research and screening tools, allowing users to perform basic fundamental analysis and portfolio monitoring, but it lacks more advanced tools and third-party research, limiting its appeal to more experienced investors.

Research by sectors on Merrill Edge app
Research by sectors (Screenshot taken by our team from Merrill Edge app)

On the other hand, JPM self directed customers have access to recent analyst updates, statistics, press releases, and the latest news, providing comprehensive information to support informed investment decisions.

my watchlist
My watchlist (Screenshot taken by our team from J.P Morgan app)

Investors can take advantage of features like weekly economic reports, watchlists, and asset allocation charts.

stock earnings analysis example
Stock earnings analysis example (Screenshot taken by our team from J.P Morgan app)

JPM also stands out with its integration of fractional shares, which lowers the entry barrier for those with limited funds.

The stock screener is particularly useful, allowing users to filter stocks by sector, industry, market cap, TTM, or annual dividend yield.

trade ETF on JP Morgan
Trade ETF (Screenshot taken by our team from J.P Morgan app)

Both JPM Self-Directed Investing and Merrill Edge are quite similar tools when it comes to technical analysis. Both don't have the richest tools in terms of features and options, but it's good enough for the average trader. 

Merrill Edge stocks heat maps example
Heat maps example (Screenshot taken by our team from Merrill Edge app)

Merrill Edge excels in providing a user-friendly platform with strong technical analysis tools that are accessible even to novice traders. Its Market Pro platform is particularly well-regarded for advanced charting capabilities, offering over 100 technical indicators and 20+ drawing tools.

Volatility and volume charts on Merrill Edge app
Volatility and volume charts (Screenshot taken by our team from Merrill Edge app)

Merrill Edge also integrates insights directly into its charts, making it easier for traders to understand market trends and technical events.

The platform’s simplicity and ease of use make it an attractive choice for those who appreciate a straightforward trading experience.

Stock chart on Merrill Edge platform
(Screenshot taken by our team from Merrill Edge app)

For trading, JPM offers essential tools like charting and stock screeners. When it comes to technical analysis, customers can generate specific graphs based on various indicators such as volume, momentum, and trends.

Volume and trend analysis
Trend analysis (Screenshot taken by our team from J.P Morgan app)

Additionally, traders can customize their technical views by adding features like Bollinger Bands, oscillators, volatility measures, and RSI to enhance their trading decisions.

trade stock on JP Morgan
Trade stock (Screenshot taken by our team from J.P Morgan app)

The platform also allows the use of upper and lower indicators, such as moving averages, linear regression, and high/low ratios, to gain deeper insights and make more informed technical analysis decisions.

Merrill Edge is a clear winner here, as JPM Self-Directed Investing falls short in this area because it doesn't offer a dedicated robo-advisor or automated investing option.

Buy and sell fund on Merrill Edge
(Screenshot taken by our team from Merrill Edge app)

Merrill Edge’s robo-advisor, Merrill Guided Investing, is a standout for those who value personalized, hands-off investing with professional oversight.

It offers tailored portfolios managed and rebalanced by Merrill’s team, providing a blend of automated investing with human insight.

Merrill Edge offers a more sophisticated array of investment options within its retirement accounts.

JPM Self-Directed Investing provides traditional and Roth IRAs with no annual account fees and commission-free trading on stocks, ETFs, and mutual funds. JPM also integrates well with existing Chase accounts, making it easier for Chase customers to manage their finances in one place.

JP Morgan retirement returns by timeframe
Retirement returns by timeframe (Screenshot taken by our team from J.P Morgan app)

However, the offerings are somewhat limited, with fewer retirement product options and no access to rollover IRAs or more specialized retirement accounts.

JP Morgan retirement portfolio value
Retirement portfolio value (Screenshot taken by our team from J.P Morgan app)

Merrill Edge offers traditional and Roth IRAs, as well as rollover and inherited IRAs. The platform’s intuitive design, along with access to professional advice through Merrill’s advisory services, makes it ideal for those who prefer a guided approach to retirement planning.

When it comes to fees, both platforms offer similar conditions.

JPM Self-Directed Investing and Merrill Edge both offer commission-free trading on U.S. stocks, ETFs, and mutual funds. and options trading at $0.65 per contract.

Merrill Edge
JPM Self-Directed Investing
Fees
0.45% – 0.85% 0.45% for Merrill Robo Advisor (Guided Investing), 0.85% for Investing With An Advisor
$0 $0 online commission on U.S. listed stocks and ETFs and $0.65 per-contract

When it comes to Robo Advisory, Merrill fees are fixed and increase if you need personal assistance from a dedicated advisor.

Both JPM and Merrill are quite disappointed when it comes to banking, unless you're a Bofa or Chase customer.

Merrill Cash Account
JPM Self-Directed Cash APY
Savings APY
0.01 – 4.18% 0.01% interest on uninvested USD for accounts up to $100,000,
3.67% interest on uninvested USD for accounts over $100,000,
4.18% interest on uninvested USD for accounts over for eligible accounts enrolled in the following investment advisory programs: (1) Assigned to eligible accounts enrolled in the following investment advisory programs: (1) the Merrill Lynch Investment Advisory Program, (2) the Merrill Lynch Strategic Portfolio Advisor Service; (3) the Merrill Lynch Managed Account Service; (4) the BlackRock Private Investors Service; (5) the Merrill Guided Investing Program (6) the Merrill Guided Investing with Advisor Program; and (7) the Merrill Edge Advisory Account program.
0.01% – 3.99%

JPM Self-Directed Investing integrates seamlessly with Chase bank accounts, which is a big plus if you’re already a Chase customer. This integration allows you to easily move money between your investment and banking accounts, making the overall management of your finances smoother.

Chase explore banking products
Chase app features (Screenshot taken by our team from Chase app)

However, there is no stand-alone cash management for JPM self-directed customers, and the interest rates on uninvested cash are quite low, typically around 0.01%

Similarly, Merrill Edge doesn't offer a stand-alone checking account. Instead,  existing BofA customers benefit significantly from its integration with Bank of America.

Also, the cash account is disappointing as you are eligible for the high interest only if you maintain at least $100K in your account.

JPM is our winner when it comes to wealth management.

Merrill Wealth Management provides personalized services designed for clients with specific financial goals, offering the opportunity to collaborate closely with a dedicated advisor. Typically, clients need a minimum of $250,000 in investable assets to access these services.

Additionally, clients benefit from Bank of America’s premier research and insights, ensuring their investment strategies are informed by expert analysis and up-to-date market trends.

Merrill Edge research reports on company
Research reports on company (Screenshot taken by our team from Merrill Edge app)

J.P. Morgan presents two distinct tiers of personalized financial advisory services: Personal Advisors and Private Client Advisors.

  • Personal Advisors offer virtual financial planning supported by continuous advice, utilizing expert-designed portfolios and automated tax-efficient technology.
  • In contrast, J.P. Morgan Private Client Advisors provide a more exclusive, personalized relationship, targeting clients with $100,000 or more in investable assets. 
JP Morgan set a meeting with advisor
Set a meeting with advisor (Screenshot taken by our team from J.P Morgan app)

Bottom Line

Both JPM Self-Directed Investing and Merrill Edge offer quite similar tools for the average investor or trader, including those who use to it to manage their retirement.

However, Merrill is the only platform that offer robo advisor.

How J.P. Morgan Self Directed Compares to Other Online Brokers

If you're an experienced investor or trader, IBKR may be a better option. If you're a Chase customer or prefer simplicity, consider JP Morgan.

Interactive Brokers vs. J.P. Morgan Self-Directed Investing: Which Broker Wins?

Vanguard offers a better approach for serious investors, while JP Morgan's self-directed is better for beginners and advanced traders

Vanguard vs. J.P. Morgan Self-Directed: Which Broker is Best For You?

Schwab surpasses JPM self-directed in most categories, including self-directed investing, robo advisory, and technical analysis.

Schwab vs. J.P. Morgan Self-Directed: Which Brokerage Is Best?

JP Morgan is best for the average investor seeking a simple platform or wealth management, but E-Trade is our overall winner. Here's why.

J.P. Morgan Self-Directed Investing vs. E-Trade: Which Broker Wins?

Fidelity is our winner due to its investment options, research tools, advanced trading features, and excellent retirement planning services.

J.P. Morgan Self-Directed Investing vs. Fidelity : A Side-by-Side Comparison

JP Morgan wins when it comes to fundamental investing tools, but Robinhood is better for technical analysis and trading. Here's why:

J.P. Morgan Self-Directed Investing vs. Robinhood: Compare Brokerage Accounts

How Merrill Edge Compares to Other Online Brokers

Vanguard may be a better option for value, long-term investors, while Merrill offers better trading options. Here's a side-by-side comparison

Vanguard vs. Merrill Edge: Which Brokerage is Right for You?

Merrill Edge and E-trade offer great options for long and short-term investors, including robo-advisor, but there are differences.

Merrill Edge vs. E-Trade: Which Is Best For Your Portfolio?

Merrill Edge is best for long-term investments, including retirement, while Robinhood is perfect for active traders who value simplicity.

Merrill Edge vs. Robinhood: Compare Brokerage Account Options

Merrill Edge stands out for its interface and integration with BofA, but IBKR is the ultimate winner for trading and investing. Here's why:

Interactive Brokers vs. Merrill Edge: Compare Brokerage Account Options

Fidelity has more investing options, cheaper robo-advisor, and more banking options. Merrill is better for Bank of America customers.

Fidelity vs. Merrill Edge: A Side-by-Side Comparison

Schwab is our winner for investors and traders. However, the differences between brokerages are not significant. Here's our comparison:

Schwab vs. Merrill Edge: Which Brokerage is Right for You?

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Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.
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Supports a large number of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and many altcoins.
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This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.