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Investing » SD Bullion vs Money Metals Exchange: Which Is Best For Buying Gold?

SD Bullion vs Money Metals Exchange: Which Is Best For Buying Gold?

SD Bullion vs. Money Metals: We break down everything from direct gold purchases to IRA storage, fees, and customer support.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.

SD bullion logo

SD Bullion
Money Metals Exchange
Min. Investment
$0
$0
Established
2012
2010
Storage Fees
0.29% – 0.39% Starts at $9.99. 0.29% annual fee for gold amd platinum products, 0.39% for silver
0.39% – 0.59% $96 for assets up to $15,999
0.59% for assets between $16,000 and $99,000
0.49% for assets between $100,000 and $999,999
0.39% for assets over $1 million
Coin & Bar Selection
Extensive, global mints
Strong, includes rare options
Payment Methods
Cards, PayPal, Wire, eCheck, Crypto
Card, Wire, Crypto, ACH
Pricing Transparency
Transparent, clearly displayed
Transparent, clearly displayed
Best For
Low-cost bulk buying
Gradual savings, monthly plan
Our Rating
(4.3/5)
(4.2/5)
Read Review
Read Review

Customer Satisfaction: Who Ranks Higher?

SD Bullion comes out ahead in overall customer ratings. It holds a 4.3 on Trustpilot from over 2,600 reviews and a 4.5 on Consumer Affairs, compared to Money Metals' 3.3 and 4.7 respectively.

Platform
Rating
Trustpilot
4.3 (2,648 reviews)
Better Business Bureau (BBB)
A+ | Accredited Since 2014
Sitejabber
3.3 (641 reviews)

Both have A+ BBB ratings, but SD Bullion’s consistency and higher Trustpilot score give it the edge in terms of reputation and reliability among users.

Platform
Rating
Trustpilot
3.3 (125 reviews)
Better Business Bureau (BBB)
A+ | Accredited Since 2011 | 4.4 (143 reviews)
Consumer Affairs
4.7 (168 reviews)

 

SD Bullion vs. Money Metals: Buying Precious Metals

When it comes to purchasing physical metals, both dealers offer a large selection, but SD Bullion takes the lead.

Their catalog includes fractional gold, unique silver options, and platinum/palladium products, with pricing among the lowest online.

SD Bullion platinum bars
Example of SD Bullion platinum bars (Screenshot from SD Bullion website)

Where SD Bullion excels is in flexibility. It accepts credit cards, checks, wire transfers, e-checks, and crypto—offering a 4% discount on some methods.

It also features 10-second spot price updates and locks in your price at checkout, regardless of payment method.

Money Metals, while more limited in payment options (especially with a 4% card fee and 2% crypto fee), does offer a Monthly Savings Plan—ideal for dollar-cost averaging into metals. However, it does not ship internationally or provide live chat support.

gold bullion bars and coins, Money Metals Exchange
gold bullion bars and coins, Money Metals Exchange

In short, both dealers are strong overall, but SD Bullion offers better flexibility, especially for active investors looking to take advantage of price dips or alternative payment methods.

IRA Investing: SD Bullion vs. Money Metals Exchange

We picked SD Bullion for its broader custodian support, flexible funding options, and free 3-month storage. That said, the differences are not massive—Money Metals is still a trustworthy alternative.

Both companies provide investors with an entry point into precious metal IRAs. SD Bullion helps you open a self-directed IRA through multiple custodians, including Kingdom Trust, New Direction Trust, and Equity Institutional.

IRA approved gold, SD Bullion
Example of IRA approved gold, SD Bullion

Once set up, investors can fund accounts through rollovers or direct contributions and choose from a wide range of IRA-approved coins and bars.

Money Metals Exchange also partners with a custodian to help set up IRAs, but your choices are more limited—typically to one recommended custodian.

Their vault storage is IRS-approved and insured, but fees are not disclosed publicly and are calculated based on asset value.

SD Bullion stands out for transparency in the process and flexibility. For example, their buyback program has clear minimums and relatively fast turnaround times.

They also provide three months of free storage, which gives new IRA investors some breathing room to get started.

secure storage, Money Metals Exchange

Money Metals does a fine job with its IRA services and is great for long-term savers—especially when combined with their monthly savings plan.

However, SD Bullion’s range of custodians, clear product catalog, and easier setup process make it our top choice.

Final Verdict & Summary

SD Bullion is our winner across all major categories: ratings, direct gold and silver purchases, and Gold IRA services.

While Money Metals Exchange is still a quality dealer with excellent offerings, SD Bullion consistently provides better flexibility, wider selection, and more investor-friendly features across the board.

FAQ

SD Bullion ships internationally to select countries, while Money Metals Exchange only ships within the U.S., limiting options for global buyers.

SD Bullion provides IRA setup assistance via partnered custodians. Money Metals also offers support, but mainly refers to a single partner.

Both dealers insure shipments fully. If your package is lost or damaged, you’ll be reimbursed for its full value once the issue is verified.

Both offer segregated, fully insured storage through their own depositories. Assets are protected against loss, theft, or damage.

Both dealers have buyback programs. SD Bullion allows you to sell metals back at spot rates if minimums are met; Money Metals offers a quote-based system.

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Picture of Baruch Mann (Silvermann)

Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.
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Promotion:
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Supports a large number of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and many altcoins.
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The product offers that appear on this site are from companies from which this website receives compensation.

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This website is an independent, advertising-supported comparison service. The product offers that appear on this site are from companies from which this website receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).

This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.