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Investing » What Are Value Stocks & How to Identify Them?

What Are Value Stocks & How to Identify Them?

Discover what value stocks are, why investors love them, and how to find the best ones using proven strategies and modern screening tools.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.

The information provided on this website is for informational and educational purposes only and does not constitute financial, investment, or legal advice. We do not provide personalized investment recommendations or act as financial advisors.

Table Of Content

What Are Value Stocks?

Value stocks are shares of companies that appear to trade for less than their intrinsic or book value.

These stocks often belong to well-established businesses with steady earnings but might be temporarily out of favor due to market sentiment or short-term challenges.

Because of their lower price-to-earnings (P/E), price-to-book (P/B), or price-to-sales (P/S) ratios, value stocks attract investors looking for long-term appreciation and reduced downside risk.

For example, during periods of economic uncertainty, companies in sectors like energy or industrials—such as Chevron or 3M—may trade at a discount despite solid fundamentals.

Value investors see this as an opportunity to buy quality assets at a bargain, expecting their market price to eventually reflect their true worth.

What Is a Value ETF?

Why Many Investors Favor Value Stocks?

Value stocks often appeal to long-term investors aiming to balance risk and reward during various market cycles. Here’s why they’re favored:

  • Long-term upside with lower risk: Value stocks are typically priced below market averages, which may reduce downside potential. 

  • Stable cash flow and dividends: Many value companies offer consistent dividends, adding a reliable income stream. Utilities and consumer staples—like Coca-Cola—often fall into this category.

  • Resilience during market volatility: Unlike high-growth stocks, value stocks tend to hold up better during corrections. For example, while tech stocks dropped in 2022, many value sectors outperformed due to their defensive nature.

This mix of stability and growth potential makes value investing an attractive strategy, especially when markets are uncertain or overvalued.

How To Search For Value Stocks?

Identifying value stocks involves comparing a company's financial health and valuation metrics against peers and market averages. Key parameters to focus on include:

  • Low price-to-earnings (P/E) ratio: A lower P/E may signal undervaluation. For example, if a stock like Intel trades at a P/E of 10 while the industry average is 18, it might warrant further analysis.

  • Price-to-book (P/B) ratio under 1.5: This suggests the stock may be trading below its actual net asset value. Companies in the financial sector are commonly screened using this metric.

  • Consistent free cash flow: A strong cash flow record can indicate financial stability. Firms with steady cash flow, such as Verizon, are often attractive for value investors.

  • Low debt and high return on equity (ROE): Low leverage and a high ROE reflect efficient management and reduced financial risk.

stock with 30-50 PE ratio, stockanalysis.com stock screener
Example of filter stock by P/E ratio, stockanalysis.com stock screener (Screenshot taken by our team)

Once you know what metrics to look for, using the right tools can make finding value stocks far easier and more efficient. Many platforms offer customizable filters that allow investors to target undervalued companies based on valuation ratios, dividends, and cash flow strength.

  • Finviz: Offers a free screener with filters for P/E, P/B, ROE, and dividend yield. It's great for spotting quick opportunities.

  • Seeking Alpha combines fundamental data with contributor insights, making it easier to uncover value plays with momentum or catalyst potential.

  • TipRanks: Combines valuation data with top analyst ratings and insider activity. 
  • Yahoo Finance offers a simple screener that allows you to filter by valuation ratios and dividends. It’s helpful for beginner investors. 
  • Investing.com: Provides global screening tools with real-time data and filters for P/E, P/B, and debt ratios. 
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Value Stocks Pros & Cons

Investing in value stocks comes with clear benefits but also specific trade-offs that investors need to weigh based on their risk tolerance and goals:

Pros
Cons
Lower downside risk
Slower growth
Regular dividend income
Risk of value traps
Long-term growth potential
Requires timing
Resilient in downturns
Often less market attention

Because value stocks trade below their intrinsic value, there’s a margin of safety. For example, Pfizer may not skyrocket, but it also might not crash like a speculative tech IPO.

Many value stocks offer dividends. A retiree may hold stocks like Johnson & Johnson for the reliable quarterly payouts.

Turnaround stories can deliver solid gains. Think of how Microsoft was once viewed as “dead money” before its cloud resurgence.

During 2022’s tech slump, value-heavy ETFs outperformed growth funds, showing resilience.

Value stocks typically grow revenue and profits more slowly. A mature business like Procter & Gamble won’t double overnight.

Not all cheap stocks recover. For example, legacy retail chains like JCPenney stayed undervalued—and eventually declined further.

Identifying the right entry point is tricky. A stock may remain undervalued for years before gaining traction.

These stocks don’t generate buzz, which can make them less appealing to short-term traders or momentum investors.

Popular Value Stock ETFs for Passive Investors

For investors who prefer a hands-off approach, value stock ETFs offer a way to gain broad exposure to undervalued companies. These ETFs typically track indexes composed of companies with low P/E or P/B ratios and stable fundamentals.

  • Vanguard Value ETF (VTV): Offers broad exposure to large-cap U.S. value stocks like Berkshire Hathaway and JPMorgan.

  • iShares Russell 1000 Value ETF (IWD): Covers a wide mix of industries with companies that show consistent earnings.

  • SPDR Portfolio S&P 500 Value ETF (SPYV): Focuses on S&P 500 constituents with value characteristics, often with lower fees.

  • Schwab U.S. Large-Cap Value ETF (SCHV): A low-cost option with strong exposure to financial and energy sectors.

  • iShares S&P 500 Value ETF (IVE): Weights stocks based on value factors, including earnings yield and book value.

  • Invesco S&P 500 Pure Value ETF (RPV) offers deeper exposure to the S&P 500's most undervalued stocks.

FAQ

Yes, value stocks often outperform during rising rate periods because they tend to be in sectors like financials and energy that benefit from higher rates.

Value stocks are generally less volatile and considered safer, especially during market downturns. However, they're not immune to risk, especially if the underlying business fundamentals deteriorate.

Most investors rebalance semi-annually or annually, depending on strategy and goals. Rebalancing ensures that undervalued stocks still align with your desired risk profile.

Dividends are a key feature in many value stocks, offering consistent income. They also serve as a signal of financial strength and shareholder commitment.

Yes, value-focused ETFs offer instant diversification and less stock-specific risk. However, they may lack the upside potential of carefully selected individual value plays.

A balanced portfolio often includes both. Value stocks offer stability and income, while growth stocks contribute to long-term capital appreciation.

Value stocks often fare better during inflationary periods, especially those in sectors like energy or consumer staples that can pass costs to consumers.

These are undervalued companies with small market capitalizations, often offering higher growth potential but also more risk. They’re popular in actively managed value strategies.

Yes, historically value stocks tend to rebound strongly after market crashes, as investors return to fundamentally sound businesses trading at discounts.

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Picture of Baruch Mann (Silvermann)

Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.
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This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

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