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Investing » What Is Cardano? The Smart Investor Guide

What Is Cardano? The Smart Investor Guide

Learn what Cardano is, how it works, and why it's seen as an eco-friendly, research-driven alternative to Ethereum.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025
The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.
Author: Baruch Mann (Silvermann)
Interest Rates Last Update: April 1, 2025

The banking product interest rates, including savings, CDs, and money market, are accurate as of this date.

We earn a commission from our partner links on this page. It doesn't affect the integrity of our unbiased, independent editorial staff. Transparency is a core value for us, read our advertiser disclosure and how we make money.

The information provided on this website is for informational and educational purposes only and does not constitute financial, investment, or legal advice. We do not provide personalized investment recommendations or act as financial advisors.

Table Of Content

What Is Cardano?

Cardano is a blockchain platform that supports smart contracts, decentralized apps, and fast, low-cost transactions. It's designed with a focus on academic research, peer-reviewed development, and sustainability.

Unlike many other cryptocurrencies, Cardano uses a unique proof-of-stake system called Ouroboros, which is more energy-efficient than Bitcoin’s proof-of-work.

It powers the ADA token, which can be used for transactions, staking, and governance. Many investors are drawn to Cardano for its science-first approach and long-term goals.

How Does Cardano Work?

Cardano works through a layered, energy-efficient blockchain system built for smart contracts and scalability.

Cardano uses a proof-of-stake system called Ouroboros to validate transactions instead of mining.

  • Energy efficient: Unlike Bitcoin, users don't mine — they validate transactions by staking ADA coins.

  • Reward system: Validators earn ADA rewards for helping secure the network.

  • More decentralized: Anyone holding ADA can participate, not just those with expensive mining rigs.

Because it uses staking instead of mining, Cardano is much more eco-friendly. It also allows small holders to earn passive income by delegating their ADA to a stake pool.

Cardano separates transaction processing from smart contracts through its two-layer design.

  • Settlement layer: Handles ADA transfers quickly and efficiently.

  • Computation layer: Runs smart contracts and decentralized apps (dApps).

  • Better security and flexibility: Updates or bugs in one layer don’t affect the other.

This layered approach is uncommon but powerful. It improves scalability and security while allowing Cardano to grow without breaking old systems.

Cardano supports smart contracts through its Plutus and Marlowe frameworks.

  • Plutus: For complex smart contract development using Haskell-based code.

  • Marlowe: A user-friendly option tailored for financial contracts.

  • Decentralized apps (dApps): Developers can build DeFi apps, NFTs, and more.

As a result, Cardano aims to compete with Ethereum, offering tools for everything from NFT marketplaces to lending platforms — but in a cleaner, more scalable way.

Cardano is built by academics and engineers using peer-reviewed research.

  • IOHK leadership: Led by Charles Hoskinson, one of Ethereum’s co-founders.

  • Research-backed: Every feature is published and peer-reviewed before implementation.

  • Global partnerships: Projects include education systems in Ethiopia and ID management in developing countries.

This slow but steady approach builds trust. Because of it, Cardano avoids many of the bugs and issues seen in fast-moving crypto projects.

Cardano allows the community to vote on changes through its treasury and governance system.

  • Voltaire system: Lets ADA holders vote on proposals and funding.

  • On-chain governance: Proposals are recorded on the blockchain.

  • Treasury funds: A portion of transaction fees funds future development.

Because of this system, Cardano isn't just decentralized in tech — it's decentralized in leadership too. ADA holders help guide where the platform goes next.

Cardano Benefits & Risks: What Investors Should Know

Cardano has some strong points that appeal to long-term investors, but it also comes with risks you should be aware of.

Benefits
Risks
Eco-friendly blockchain
Slow development pace
Academic foundation
Low dApp ecosystem adoption
Staking for passive income
High price volatility
Scalable architecture
Strong competition
Real-world partnerships
Regulatory uncertainty

Cardano’s proof-of-stake system uses very little energy, making it a greener option compared to Bitcoin and Ethereum.

Every upgrade is peer-reviewed by researchers and scientists, which adds credibility and reduces the risk of major bugs.

You can earn ADA rewards by staking or delegating your tokens, giving holders a chance at steady returns.

Its two-layer structure separates smart contracts from payments, improving speed, flexibility, and protection from major system-wide failures.

Cardano is involved in real-world projects, like digital IDs in Ethiopia, which adds utility beyond speculation.

Because of its peer-reviewed model, upgrades can take a long time, which may frustrate investors expecting fast innovation.

Despite its smart contract abilities, Cardano still lags behind Ethereum and Solana in attracting major dApp developers.

Like other cryptocurrencies, ADA’s price can swing dramatically, making it risky for short-term investors.

Cardano faces strong competitors like Ethereum, Solana, and Avalanche, all vying for dominance in the smart contract space.

Crypto regulations are still unclear, and Cardano could be impacted by future legal changes — especially in the U.S.

Where You Can Buy Cardano?

You can buy Cardano (ADA) on most major crypto platforms. Here are some reliable places to get started:

  • Coinbase: A beginner-friendly exchange where you can buy ADA with U.S. dollars and store it in a secure wallet.

  • Binance.US: Offers low trading fees and advanced features for active investors who want more control.

  • Kraken: Known for its security and staking options — ideal if you plan to earn rewards by holding ADA.

  • eToro: Lets you buy ADA and follow other crypto investors, great for those who want a social trading experience.

  • Uphold: Easy-to-use platform with support for recurring buys and integrated wallets.

Each platform has different fees, features, and wallet options — so it’s worth comparing them before making your first purchase.

Trade Cardano on Coinbase
Trade Cardano on Coinbase (Screenshot taken by our team)

FAQ

Cardano has a capped supply of 45 billion ADA, which gives it deflationary properties over time. As demand increases and supply becomes limited, scarcity could help support its price.

No, Cardano cannot be mined. It runs on a proof-of-stake system where ADA holders validate transactions by staking their coins instead of using mining equipment.

Cardano currently handles around 250 transactions per second, but future upgrades like Hydra aim to scale it to over a million per second in optimal conditions.

Yes, Cardano is fully open-source. Developers can contribute to the project and build on it freely, which helps drive innovation and transparency.

ADA is used for staking, voting on protocol changes, running smart contracts, and participating in decentralized applications (dApps) built on Cardano.

Cardano is slower to update but offers more energy efficiency and formal research backing. Ethereum currently has more dApps and developer activity.

Cardano supports NFTs, and its low transaction fees make it appealing. However, its NFT ecosystem is still smaller than Ethereum’s or Solana’s.

Yes, by staking or delegating your ADA, you can earn rewards. Many wallets and exchanges support delegation with no technical skills required.

Yes, projects like Djed (a decentralized stablecoin) are being built on Cardano to bring stability and utility to the ecosystem.

Picture of Baruch Mann (Silvermann)

Baruch Mann (Silvermann)

Baruch Silvermann is a financial expert, experienced analyst, and founder of The Smart Investor.  Silvermann has contributed to Yahoo Finance and cited as an authoritative source in financial outlets like Forbes, Business Insider, CNBC Select, CNET, Bankrate, Fox Business, The Street, and more.
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This website is an independent, advertising-supported comparison service. The product offers that appear on this site are from companies from which this website receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).

This website does not include all card companies or all card offers available in the marketplace. This website may use other proprietary factors to impact card offer listings on the website such as consumer selection or the likelihood of the applicant’s credit approval.

This allows us to maintain a full-time, editorial staff and work with finance experts you know and trust. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impacts any of the editorial content on The Smart Investor.

While we work hard to provide accurate and up to date information that we think you will find relevant, The Smart Investor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.

Learn more about how we review products and read our advertiser disclosure for how we make money. All products are presented without warranty.