In recent months, gold prices have experienced a significant surge, reaching record highs.
For individuals looking to capitalize on these favorable market conditions, selling gold assets—be it jewelry, coins, or bullion—has become an attractive option.
The online marketplace offers a convenient and efficient avenue for this purpose, with numerous platforms providing competitive offers, transparent pricing, and secure transactions.
However, researching and selecting a trustworthy buyer is paramount to avoid potential scams and to ensure a secure transaction.
In this article, we will explore some of the best places to sell your gold online, providing insights into their processes, benefits, and what sets them apart.
APMEX
Storage Fees
Min. Investment
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Established
As one of the largest and most established precious metals dealers in the U.S., APMEX has been buying and selling gold, silver, platinum, and palladium since 2000, serving millions of customers.
For those looking to sell gold, APMEX offers instant online price quotes, allowing you to lock in your rate before shipping. The company accepts gold bullion coins, bars, jewelry, and even scrap gold, giving sellers flexibility in what they can liquidate.
Unlike selling through pawn shops or auction sites, APMEX ensures secure, insured transactions and same-day payments once your gold is received and verified.
- Huge Selection of Precious Metals
- Transparent Pricing
- Multiple Payment Options
- AutoInvest Feature
- Additional Features
- Low Customer Ratings
- 4% Fee for Certain Payments
- Minimum Sell Requirement for Buyback
- Higher Buyback Spreads
How do I sell gold to APMEX?
Selling to APMEX is simple – just request an instant online price quote, lock in your rate, securely ship your gold, and receive payment once verified.
What payment methods does APMEX use for buyback transactions?
APMEX offers bank wire, PayPal, or check payments for gold sellers, giving flexibility based on preference.
Does APMEX require a minimum amount of gold to sell?
Yes, APMEX requires a minimum sell amount of $1,000 worth of gold, which may not be ideal for small-scale sellers.
Does APMEX accept gold jewelry, or does it only buy bullion?
APMEX primarily buys gold bullion coins and bars, but it may accept gold jewelry if it meets purity requirements.
How long does it take to receive payment after selling gold?
Once your gold is received and verified, APMEX processes same-day payments, ensuring fast access to your funds.
SD Bullion
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Min. Investment
Our Rating
Established
We included SD Bullion in our list because of its competitive buyback prices, straightforward process, and reliable reputation.
For gold sellers, SD Bullion provides a simple and secure buyback program. They purchase gold coins, bars, and bullion at competitive spot prices, allowing investors to quickly liquidate their holdings.
Customers can lock in their price at the time of order, ensuring they get the best possible market rate. Once SD Bullion receives and verifies the gold, payments are processed within three business days.
Their minimum sell requirements (e.g., 1 oz of gold) make it an ideal option for MOST investors.
- Competitive Pricing
- Wide Product Selection
- Buyback Program
- Free Shipping on Orders Over $199
- Flexible Payment Options
- Lack of Fee Transparency
- Order Cancellations Come with Fees
- No Live Chat Support
- Limited Business Hours for Support
What types of gold does SD Bullion buy?
SD Bullion purchases gold bars, coins, and bullion, including IRA-approved metals.
Are there any fees for selling gold to SD Bullion?
SD Bullion does not charge hidden fees, but sellers must cover shipping and insurance costs when mailing their gold.
How does SD Bullion determine the price for my gold?
Prices are based on the current spot price of gold at the time of order confirmation.
Can I sell gold jewelry to SD Bullion?
No, SD Bullion only buys investment-grade bullion such as gold bars and coins, not jewelry.
How do I get paid after selling my gold?
Payments are processed within three business days via bank transfer or check.
BullionVault
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Min. Investment
Our Rating
Established
BullionVault provides a fast, secure, and cost-effective way to sell gold at live market prices without the hassle of dealing with traditional gold dealers or pawnshops.
One of the key advantages of selling gold on BullionVault is its 24/7 Live Order Board, where sellers can list their gold at competitive prices and get matched with buyers instantly.
Gold sellers also benefit from no minimum selling amount, meaning you can sell as little as 1 gram of gold. The funds from your sale are available for withdrawal within one business day, ensuring quick access to your money.
- Competitive Pricing & Low Fees
- High Liquidity with 24/7 Trading
- Secure & Fully Insured Storage
- Daily Independent Audits
- No Minimum Deposit
- No Buyback Guarantee
- Limited Physical Delivery (Gold & UK Only)
- Fees Can Add Up for Small Investors
How do I sell my gold on BullionVault?
You can sell gold instantly through the Live Order Board, where buyers and sellers are matched in real time.
How does BullionVault ensure fair pricing when selling gold?
Gold is sold at real-time market rates, with transparent fees and no hidden markups, ensuring sellers get fair prices.
Can I set my own selling price for gold?
Yes, you can place a sell order on the Live Order Board at your chosen price, or sell instantly at the best available market price.
Can I sell gold on BullionVault from any country?
Yes, BullionVault supports gold selling from over 175 countries, though withdrawals are processed in USD, GBP, EUR, or JPY.
Is there a mobile app to sell gold on the go?
Yes, BullionVault’s iOS and Android app allows you to sell gold from anywhere.
JM Bullion
Storage Fees
Min. Investment
Our Rating
Established
JM Bullion is a trusted online precious metals dealer, making it a solid option for those looking to sell gold easily and securely.
Whether you’re an investor liquidating your holdings or simply selling old gold coins and bars, JM Bullion provides a fast and straightforward experience.
Once received and verified, payment is processed promptly via bank wire or paper check. While the company doesn’t buy scrap gold or jewelry, it provides some of the best rates for gold bars and coins from reputable mints.
- Wide Selection of Precious Metals
- No Commissions or Hidden Fees
- Free Shipping on Orders Over $199
- Flexible Payment Options
- Buyback Program for Easy Liquidity
- No International Shipping
- Limited Customer Support Hours
- No In-House Storage
- No Mobile App
How do I sell my gold to JM Bullion?
You can use their online buyback tool to check prices and lock in a rate. After that, ship your gold to JM Bullion for verification and payment.
What types of gold does JM Bullion buy?
JM Bullion buys gold bars, coins, and rounds from reputable mints but does not purchase scrap gold or jewelry.
How do I get paid after selling my gold?
JM Bullion offers payment via bank wire or paper check once they receive and verify your gold.
Does JM Bullion buy silver and platinum as well?
Yes, in addition to gold, JM Bullion also buys silver, platinum, and palladium products.
Can I sell gold in person at JM Bullion?
No, JM Bullion operates online-only and does not accept in-person transactions.
Does JM Bullion charge fees for selling gold?
No, there are no extra fees, but the price you receive is based on the spot market rate minus a small spread.
Review Gold Dealers For Direct Purchase & Gold IRA
How to Sell Gold Online: Step-by-Step Guide
Selling gold online is a convenient way to get cash for your gold jewelry, coins, or bullion. Follow these steps to ensure a safe and profitable transaction:
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1. Research and Choose a Reputable Buyer
Look for online gold buyers with positive reviews, transparent pricing, and secure transactions.
Compare offers from multiple sources, such as gold dealers, pawnshops, and auction sites.
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2. Get a Quote
Most online gold buyers offer free, no-obligation quotes.
You may need to provide details about your gold’s weight, purity (karat), and type (jewelry, coins, or bullion).
Some buyers provide an instant estimate based on current market prices.
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3. Ship Your Gold Securely
If you accept an offer, the buyer will typically provide a prepaid, insured shipping label.
Carefully pack your gold and use tracking to ensure safe delivery. Keep a record of the package’s contents and take photos before shipping.
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4. Evaluation and Final Offer
Once received, the buyer will assess your gold’s purity and weight. They will then send a final offer, which you can accept or decline.
If you decline, your gold is usually returned free of charge.
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5. Receive Payment
If you accept the final offer, payment is issued via check, bank transfer, or PayPal, depending on the buyer’s options. Ensure you review all terms before agreeing.
How to Choose a Good Dealer for Selling Gold
Finding a trustworthy gold dealer is essential to getting the best price and ensuring a secure transaction.
Here’s how to choose the right one:
- Check Reputation and Reviews: Look for dealers with positive customer reviews on platforms like Trustpilot, Better Business Bureau (BBB), or Google Reviews. A reputable dealer should have high ratings and a history of fair transactions.
- Compare Offers: Gold prices fluctuate, and different dealers may offer different rates. Get quotes from multiple sources, such as online gold buyers, local jewelers, and pawnshops, to find the best deal.
- Verify Licensing and Accreditation: Legitimate gold dealers should be registered with industry organizations like the American Numismatic Association (ANA) or BBB. Check if they follow ethical practices and offer transparent pricing.
- Understand the Selling Process: A good dealer provides clear instructions on how to send your gold, offers insured shipping, and explains how they determine value. Avoid dealers who pressure you into a sale or lack transparency.
- Check Payment Options and Policies: Reliable dealers offer multiple payment methods (bank transfer, check, PayPal) and process payments quickly. Read their terms, including return policies, in case you decline their final offer.
How to Sell Gold Online Safely & Red Flags to Watch For
Selling gold online can be safe if you follow the right steps and avoid scams. Here’s how to protect yourself:
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How to Sell Safely
- Choose a reputable buyer – Look for dealers with positive reviews, BBB accreditation, and a history of fair dealings.
- Get multiple quotes – Compare offers from different buyers to ensure you get a fair price.
- Use insured shipping – Send your gold using the buyer’s prepaid, insured shipping label and track the package.
- Read the fine print – Understand the buyer’s payment terms, return policies, and how they assess gold’s value.
- Keep records – Take photos of your gold and save shipping receipts for proof in case of disputes.
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Red Flags to Watch For
- Unclear pricing or hidden fees – Legitimate buyers should provide upfront pricing and clear payment terms.
- Pressure to sell quickly – Avoid dealers who rush you or refuse to return your gold if you decline their offer.
- No physical address or contact details – A lack of business transparency is a major red flag.
- Poor reviews or unresolved complaints – Check online reviews and BBB records for complaints about payment delays or missing gold.
How Online Gold Buyers Determine the Price of Your Gold
Online gold buyers use a few key factors to calculate how much your gold is worth:
- Gold’s Purity (Karat) – Gold is measured in karats (K), with 24K being pure gold. Lower karats, like 14K or 18K, contain a mix of other metals and are worth less per gram.
- Gold’s Weight – Buyers weigh your gold in grams or troy ounces. The heavier the piece, the more it's worth.
- Current Market Price – Gold prices change daily based on market demand. Buyers use the current gold spot price as a reference.
- Resale Value – Some buyers pay more for gold coins, bars, or designer jewelry since they can resell them easily. Scrap gold is usually melted, so it’s priced lower.
- Dealer’s Fees & Margins – Buyers take a small percentage as profit, so offers may be slightly below market value.
Fees When Selling Gold Online
When selling gold online, you may encounter different fees that can affect how much you receive. Here’s what to watch for:
- Shipping & Insurance Fees: Many online gold buyers offer free insured shipping, but some may charge for it. If you have to pay, costs can vary based on weight, value, and shipping method.
- Appraisal & Processing Fees: Some buyers charge a small fee for evaluating your gold, especially if they use advanced testing methods like X-ray fluorescence (XRF). Most reputable dealers offer free appraisals.
- Refining or Melting Fees: If your gold is melted down (common for scrap gold), the buyer may deduct refining fees. These are typically a small percentage of the gold’s value.
- Dealer’s Profit Margin: Gold buyers don’t pay the full market (spot) price—they take a percentage as profit. This margin varies but usually ranges from 5% to 20% below the spot price.
- Return Fees: If you decline the buyer’s offer, some dealers charge a fee to return your gold, while others return it for free. Always check their policy.
Online Gold Buyers vs. Local Jewelry Stores
Both online gold buyers and local jewelry stores offer ways to sell gold, but they have key differences:
Online Gold Buyers
- Convenience
Sell from home without visiting a store.
- Competitive Offers
Many online buyers base prices on the daily gold market, often offering higher payouts.
- Insured Shipping
Most provide prepaid, insured shipping for secure transactions.
- Longer Process
Shipping, appraisal, and payment can take several days.
Local Dealer / Jewelry Stores
- Instant Payment
Get cash or check immediately after appraisal.
- Face-to-Face Interaction
Ask questions and negotiate in person.
- Lower Offers
Many stores resell jewelry rather than melt gold, so they may pay less than market value.
- Limited Competition
Unlike online buyers, you can’t compare multiple offers as easily.
FAQ
Most buyers require a valid government-issued ID (driver’s license or passport) for identity verification. Some may also request proof of purchase or gold authenticity, especially for high-value items.
Payment is typically processed within 24–72 hours after the buyer receives and evaluates your gold. Some buyers offer same-day payments, while others take a few business days.
Common payment options include bank transfers, checks, PayPal, and wire transfers. Some buyers may offer cryptocurrency or store credit as alternatives.
Choose a reputable buyer with positive reviews, check their BBB rating, and avoid buyers with unclear pricing or no physical address. Always use insured shipping and read the fine print before selling.
Yes, some gold dealers and investment platforms allow you to trade gold for silver, platinum, or even cryptocurrency instead of taking a cash payout.
