Priority Gold
Storage Fees
Min. Investment
Our Rating
Established
Priority Gold is a well-established precious metals dealer based in Dallas, Texas, specializing in gold and silver investments, including Gold IRAs.
The company helps customers buy physical gold and silver, either as direct investments or through a self-directed IRA for retirement savings.
For those looking to open a Gold IRA, Priority Gold simplifies the process by assisting with account setup through an IRS-approved custodian.
Customers can roll over existing retirement funds (like a 401(k) or traditional IRA) or start fresh with a new account.
Beyond IRAs, Priority Gold offers a variety of gold and silver coins and bars for direct purchase, including American, Canadian, Austrian, and South African options.
- Gold & Silver IRA
- Buyback Program
- Special Offers
- Price Protection Plan
- No Online Checkout for Purchases
- No Live Chat Support
- No Debit & Credit Card
- Limited Platinum & Palladium Options
How long does it take to receive my precious metals after purchasing?
Shipping times vary based on product availability and market conditions, but most orders are shipped within 7-14 business days and are fully insured for security.
Does Priority Gold offer storage outside of the Delaware Depository?
Yes, while Delaware Depository is their primary storage partner, they also work with other IRS-approved depositories upon request.
Can I purchase precious metals with a credit or debit card?
Priority Gold does not accept credit or debit card payments—purchases are typically made via bank wire or check.
Are Priority Gold’s prices locked in when I place an order?
Yes, once you confirm your order with a representative, your price is locked in based on the current market rate, protecting you from fluctuations.
Can I transfer my gold from another custodian to Priority Gold?
Yes, if you already have a Gold IRA with another custodian, Priority Gold can assist in transferring your assets to their preferred custodian.
What happens if I want to take physical possession of my Gold IRA metals?
If you withdraw metals from your Gold IRA before retirement age (59½), it will be considered a taxable distribution, and you may face penalties.
Products | Services | ||
|---|---|---|---|
Gold IRA Accounts | Transparent Pricing | ||
Silver IRA Accounts | Storage Options | ||
Direct Purchase | Free Shipping | ||
Buy Metals Online | International Shipping | ||
Physical Delivery | Mobile App | ||
Price Match Guarantee | Cryptocurrency Payment | ||
Buyback Guarantee | Live Chat |
Reputation & Ratings : A Look at Priority Gold Reviews
Positive reviews highlight Priority Gold's exceptional customer service, emphasizing the team's efficiency, honesty, and personalized assistance throughout the investment process.
On the other hand, opposing feedback centers on concerns about pricing and post-purchase communication.
There are not enough online reviews on the company compared to other players in the gold brokerage market.
Platform | Rating |
|---|---|
Trustpilot
| 4.5 (28 reviews) |
Better Business Bureau (BBB) | A | Accredited Since 2018 |
How Priority Gold Helps You Open a Gold IRA
Priority Gold makes it easy to invest in a Gold or Silver IRA, helping customers diversify their retirement savings with physical precious metals. Here’s what they offer:
- Simple Setup Process – They guide you through opening a self-directed IRA with an IRS-approved custodian (most often Strata Trust Company).
- Rollover & Transfers – You can roll over funds from an existing 401(k), IRA, 403(b), or other retirement accounts into a Gold IRA.
- Wide Selection of IRA-Eligible Metals – While not all metals qualify for an IRA, Priority Gold offers gold and silver coins that meet IRS purity requirements (99.5% for gold, 99.9% for silver).
- Secure Storage Options – Your metals are stored in IRS-approved depositories like Delaware Depository, ensuring safety and compliance.
- Fee Coverage for First Year – They cover administration fees for the first year, and if you invest $50,000+, your first year of storage is free.
- Buyback Program – If you ever want to sell, Priority Gold offers a buyback option with competitive pricing.
- Dedicated Support – Their IRA specialists help with paperwork, selecting metals, and answering any questions.
While Priority Gold makes the IRA process simple and stress-free, keep in mind that you must call a representative to finalize purchases and details.
Gold, Silver & Rare Coins: A Look at Priority Gold’s Inventory
Priority Gold offers a wide range of gold and silver products, including bullion coins, collectible coins, and silver bars:
-
Gold Products
- Gold Bullion Coins – Includes American Gold Eagle, Canadian Gold Maple Leaf, and Austrian Gold Philharmonic, all of which are globally recognized and meet IRS purity standards for Gold IRAs.
- Gold Collectible Coins – Offers rare and historic coins like the 1933 St. Gaudens Gold Double Eagle, prized for their numismatic value beyond gold content.
-
Silver Products
- Silver Bullion Coins – Features Silver American Eagle, Canadian Silver Maple Leaf, and Austrian Silver Philharmonic, ideal for both IRA investments and personal ownership.
- Silver Collectible Coins – Includes vintage coins such as the Morgan Silver Dollar and Walking Liberty Half Dollar, popular among collectors.
- Silver Bars – Available in 10 oz bars, offering a cost-effective way to invest in silver.
-
What’s Not Available?
Currently, Priority Gold does not offer platinum or palladium products for sale.
Priority Gold’s Storage: Fees, Security & Locations
One of the key concerns for gold and silver investors is secure storage. Priority Gold provides customers with fully insured, IRS-approved depository storage to ensure that their assets remain protected.
The company primarily partners with Delaware Depository, one of the most trusted names in the industry, known for its high-security facilities and comprehensive insurance coverage.
Customers have the option to choose between:
- Segregated Storage: Your metals are stored separately from other customers’ holdings, ensuring you get back the exact metals you purchased.
- Non-Segregated (Commingled) Storage: Your metals are securely stored with other investors' assets, which is often a lower-cost option.
For customers investing $50,000 or more in a Gold IRA, Priority Gold covers the first year of storage fees.
Fees & Pricing
Priority Gold offers competitive pricing with no hidden fees for direct purchases. However, for Gold IRAs, costs are mainly tied to the custodian and storage providers.
Fee | Cost |
|---|---|
Gold IRA Set-Up Fee | $50 |
Wire Fee | $35 per transaction |
Annual Service Fee | $125 |
Annual Storage Fee | $100, free for first year with $50,000+ investment |
However, for precise costs, customers must speak with a representative.
Price Protection Plan
Priority Gold offers a Limited Price Protection Plan, an important feature for investors concerned about market volatility.
This program allows customers to adjust their purchase price or buy additional gold at a lower rate if prices drop within a certain period.
Currently, this benefit applies to purchases of $250,000 or more and must be arranged in advance.
This feature helps mitigate short-term price fluctuations, which can be a concern for those making large investments.
Buyback Program
Priority Gold offers a strong buyback program, allowing customers to sell back their metals anytime through multiple liquidation options. This is crucial because physical gold and silver aren’t as easy to sell as stocks or ETFs, making a guaranteed repurchase policy beneficial.
Customers can choose from three options:
- Immediate Liquidation: The company repurchases metals at the current bid price, offering fast access to cash. This is ideal for those needing liquidity quickly.
- Sales on Consignment: If a customer has held their metals for at least 60 months, Priority Gold can sell them on consignment, potentially yielding a higher return than immediate liquidation.
- Open Market Sales: Investors can choose to sell their metals on the open market or through auction for potentially higher prices, though this process requires more effort.
Priority Gold’s zero-fee buyback policy makes liquidation straightforward, ensuring customers can exit their investment when needed without additional costs.
Special Offers & Incentives
To attract and retain investors, Priority Gold frequently offers special promotions that provide added value to customers. For example:
- Free Silver Bonus – Customers can receive up to $5,000 in free silver with a qualifying gold or silver purchase. The amount awarded depends on the investment size.
- First-Year Free Storage – Investors who allocate at least $50,000 into a Gold IRA qualify for one year of free storage at an IRS-approved depository, helping reduce initial costs.
- Free Shipping on Qualifying Orders – Priority Gold provides free insured shipping for eligible orders, ensuring that precious metals arrive securely without additional fees.
However, the special offers change from time to time so make sure to check it when talking to Priority Gold agent.
Does Priority Gold Offer Good Support?
Customers can contact Priority Gold via phone, email, or web form for assistance.
However, they do not offer live chat, which may be a drawback for those who prefer real-time online support.
Contact Option | Details |
|---|---|
Phone Support | 888-506-6439 |
Email Support | info@prioritygold.com |
While most customer feedback praises Priority Gold’s friendly and responsive service, there have been some complaints about persistent sales calls after initial inquiries.
Is Priority Gold a Good Choice? Weighing the Pros & Cons
While the company offers several strong features, there are also some considerations to keep in mind.
Below is a breakdown of what works well and what could be improved.
- Gold & Silver IRA
The company specializes in helping investors set up Gold IRAs, making it a good choice for those looking to diversify retirement savings with physical precious metals.
- Buyback Program
Priority Gold offers a hassle-free buyback policy, giving customers multiple options to sell back their metals, whether through immediate liquidation, open market sales, or consignment sales.
- Special Offers
Priority Gold offers special offers such as a silver bonus, free shipping, and first-year fee coverage.
- Price Protection Plan
Fir purchases over $250,000, Customers can adjust their purchase price or buy additional gold at a lower rate if prices drop within a certain period
- No Online Checkout for Purchases
Customers can’t buy gold or silver directly online and must speak with a representative to place an order, which can be inconvenient for those who prefer self-service transactions.
- No Live Chat Support
The company provides phone and email support, but it lacks a live chat feature, which can make it harder for customers to get quick responses to basic questions.
- No Debit & Credit Card
Priority Gold does not accept credit or debit card payments
- Limited Platinum & Palladium Options
Priority Gold does not sell platinum or palladium, restricting investment choices for those looking to diversify beyond gold and silver.
Getting Started: How to Invest with Priority Gold
Investing with Priority Gold is a straightforward process, whether you're interested in setting up a Gold IRA or purchasing physical precious metals. Here's a step-by-step guide for both:
-
Setting Up a Gold IRA
Investing in a Gold IRA with Priority Gold involves a few key steps. Here’s how to do it:
Initial Consultation: Start by contacting a Priority Gold IRA specialist at 888-506-6439. They'll discuss your financial goals and help you complete the IRA custodial account application.
Fund Your Account: The specialist, in collaboration with your custodian, will assist in rolling over existing 401(k) or IRA funds into your new Precious Metals IRA. This rollover is tax-deferred, as it's considered a lateral move from one asset to another.
Select Your Metals: Work directly with your Priority Gold specialist to choose the metals you wish to purchase. Options include various gold and silver bullion bars and coins that meet IRS purity standards.
Finalize the Purchase: Once you've made your selections, the specialist will finalize the setup of your Gold IRA, complete necessary paperwork, and coordinate with your chosen custodian and depository to secure your metals.
-
Buying Precious Metals - Direct Purchase
Buying physical precious metals with Priority Gold is a straightforward process. Here’s how you can invest:
Browse Products: Visit Priority Gold's website to explore their selection of gold and silver products.
Select Your Items: Choose the products you're interested in and decide on the investment amount. The minimum investment is $10,000, with options up to $100,000.
Request a Quote: Click the “Request Quote” button to add items to your cart.
Proceed to Checkout: After reviewing your selections, proceed to checkout by entering your name and contact information, then click “Place Order.”
Finalize Purchase: A Priority Gold specialist will contact you to confirm your order, discuss payment options, and arrange for secure delivery of your precious metals.
FAQ
No, Priority Gold primarily offers 1 oz coins and larger bullion bars, so customers looking for fractional gold (e.g., 1/10 oz, 1/4 oz) may need to check with the company for availability.
Priority Gold operates primarily online and over the phone, but they have offices in Dallas, TX, and Beverly Hills, CA where you may be able to schedule a consultation.
Like most precious metals dealers, Priority Gold makes money on the spread between wholesale and retail pricing. While they offer competitive rates, customers should always compare pricing before purchasing.
No, IRS regulations require that Gold IRA metals be stored in an approved depository – you cannot keep them at home.
Review Gold Dealers For Direct Purchase & Gold IRA
How We Rated Gold & Silver Dealers: Review Methodology
At The Smart Investor, we evaluated gold brokers & dealers based on their overall value, pricing transparency, and investment options compared to other leading alternatives. Our hands-on testing focused on key factors that matter most to precious metals investors, including fees, security, product selection, and IRA investment options. Each broker was rated based on the following criteria:
- Pricing & Fees (15%): We prioritized brokers with transparent pricing, low markups on gold and silver, and fair premiums. Some platforms had hidden costs, including storage and liquidation fees.
- User Experience & Buying Process (20%): A smooth, intuitive, and secure buying process scored highest. Some brokers had complex procedures, slow transactions, or unclear order processing.
- Reputation & Ratings (10%): We factored in customer reviews, industry ratings, and regulatory compliance. Highly rated brokers had strong reputations for reliability, trustworthiness, and investor protection. Some had mixed reviews or unresolved complaints.
- Customer Support & Service (15%): We tested response times, availability, and helpfulness of support via phone, chat, and email. The best brokers provided knowledgeable assistance with fast, professional service, while others were slow or unresponsive
- Security & Storage Options (10%): We favored brokers offering secure vault storage, insured holdings, and direct delivery options. Some lacked proper security measures, increasing investment risks.
- IRA & Retirement Investment Options (20%): The best brokers offered Gold & Silver IRA accounts with IRS-approved metals, simple setup, and rollover assistance. Some lacked IRA services or charged high fees.
- Precious Metals Selection (10%): We rated brokers higher if they offered a wide range of gold and silver products, including bullion, coins, and bars. Some had limited selections, restricting investment choices.
